Due March 2nd 9 page Assignment
Running head: TITLE OF PAPER 1
TITLE OF PAPER 4
Mktg Plan Assignment (IKEA)
What To Do:
Finish the marketing plan you began in week 2 and wow your internship bosses!
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald's marketing plan
Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
· A description of your selected company/brand (IKEA)
· The core products/services they offer
· A brief history
· A SWOT (strengths, weaknesses, threats & opportunities) analysis
· For each, identify and describe a minimum of 3 examples (12 in total). (USE Bullet Points) (add more specific points to the SWOT analysis points. Using a list of bullet points is probably the best way to describe all of the points of the SWOT analysis.) r.
· A description of the product/service that you want to market & SWOT rationale (USE IKEA HELPERS IDEA see Week 2 Assign )
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
· Segmentation approach and rationale
· e.g., Demographic, geodemographic, behavioral, psychographic, etc.
· Target market(s) description
· Positioning statement
· Marketing mix details
· Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
· Success metrics
· Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
· International considerations
· Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
· Conclusion
· Summarize your plan and why it deserves to be funded.
· References
BUS330.W5A1.05.2016
Description:
Total Possible Score: 23.00
Revises the Situational Analysis of the Marketing Plan from Week 2 Assignment, and Incorporates Feedback from Instructor
Total: 1.50
Distinguished - Thoroughly revises the situational analysis of the marketing plan and incorporates all of the feedback from instructor.
Proficient - Revises the situational analysis of the marketing plan and incorporates most of the feedback from instructor. Minor details missing.
Basic - Partially revises the situational analysis of the marketing plan and incorporates some of the feedback from instructor. Relevant details are missing.
Below Expectations - Expectations - Attempts to revise the situational analysis of the marketing plan and incorporate instructor feedback; however, much of the instructor feedback is not incorporated, and significant details are missing.
Non-Performance - The revision of the situational analysis of the marketing plan is either nonexistent or lacks the components described in the assignment instructions.
Analyzes the Target Market Description Including Segmentation Approach and Rationale, and Provides a Positioning Statement
Total: 4.00
Distinguished - Thoroughly analyzes the target market description including a segmentation approach and rationale, and provides a clear, detailed positioning statement.
Proficient - Analyzes the target market description including a segmentation approach and rational, and provides a positioning statement. Minor details are missing and/or unclear.
Basic - Partially analyzes the specific target market description including a segmentation approach and rationale, and provides a limited positioning statement. Relevant details are missing and/or unclear.
Below Expectations - Attempts to analyze the specific target market description including a segmentation approach and rationale and provide a positioning statement; however, significant details are missing and unclear.
Non-Performance - The analysis of the specific target market description including a segmentation approach and rationale and inclusion of a positioning statement are either nonexistent or lack the components described in the assignment instructions.
Explains Marketing Mix Details by Addressing Each “P”: Product, Place, Price, and Promotion
Total: 4.00
Distinguished - Thoroughly explains the marketing mix details addressing each “P”: product, place, price, and promotion.
Proficient - Explains the marketing mix details mostly addressing each “P”: product, place, price, and promotion. Minor details are missing.
Basic - Partially explains the marketing mix details vaguely addressing each “P”: product, place, price, and promotion. Relevant details are missing.
Below Expectations - Attempts to explain the marketing mix details addressing each “P”: product, place, price, and promotion; however, each “P” is not addressed, and significant details are missing.
Non-Performance - The explanation of the marketing mix details is either nonexistent or lacks the components described in the assignment instructions.
Discusses at Least Three Metrics Used to Evaluate the Success of the Marketing Plan
Total: 4.00
Distinguished - Thoroughly discusses at least three marketing metrics used to evaluate the success of the marketing plan.
Proficient - Discusses three marketing metrics used to evaluate the success of the marketing plan. The discussion is slightly underdeveloped.
Basic - Partially discusses three marketing metrics used to evaluate the success of the marketing plan. The discussion is underdeveloped.
Below Expectations - Attempts to discuss three or fewer marketing metrics used to evaluate the success of the marketing plan; however, the discussion is significantly underdeveloped.
Non-Performance - The discussion of three marketing metrics is either nonexistent or lacks the components described in the assignment instructions.
Discusses Three Business or Sociocultural Considerations in Translating the Marketing Plan for Use in a Foreign Market
Total: 4.00
Distinguished - Thoroughly discusses three business or sociocultural considerations in translating the marketing plan for use in a foreign market.
Proficient - Discusses three business or sociocultural considerations in translating the marketing plan for use in a foreign market. The discussion is slightly underdeveloped.
Basic - Partially discusses three business or sociocultural considerations in translating the marketing plan for use in a Foreign Market. The discussion is underdeveloped.
Below Expectations - Attempts to discuss three business or sociocultural considerations in translating the marketing plan for use in a foreign market; however, significant details are missing.
Non-Performance - The three business or sociocultural considerations in translating the marketing plan for use in a foreign market are either nonexistent or lack the components described in the assignment instructions.
Summarizes the Marketing Plan and Why It Deserves to be Funded
Total: 4.00
Distinguished - Thoroughly summarizes the marketing plan and why it deserves to be funded.
Proficient - Summarizes the marketing plan and why it deserves to be funded. Minor details are missing.
Basic - Partially summarizes the marketing plan and why it deserves to be funded. Relevant details are missing.
Below Expectations - Attempts to summarize the marketing plan and why it deserves to be funded; however, significant details are missing.
Non-Performance - The summary of the marketing plan and why it deserves to be funded is either nonexistent or lacks the components described in the assignment instructions.
Critical Thinking
Total: 0.50
Distinguished - Comprehensively explores the ideas, thoughts, and elements of the topic and provides relevant evidence and information that demonstrates all of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, use of information resources, and logic.
Proficient - Explores the ideas, thoughts, and elements of the topic and provides relevant evidence and information that demonstrates most of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, use of information resources, and logic.
Basic - Explores the ideas, thoughts, and elements of the topic and provides relevant evidence and information that demonstrates some of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, and use of information, and logic.
Below Expectations - Attempts to explore the ideas, thoughts, and elements of the topic and provide relevant evidence and information, but demonstrates few of the following as applicable to the discussion prompt: clarity, relevance, depth, breadth, use of information resources, and logic.
Non-Performance - There is no attempt to explore the ideas, thoughts, and elements of the topic and provide relevant evidence and information in either the original post or subsequent response posts within the discussion, or no post is present.
Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.
Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.
Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.25
Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Page Requirement
Total: 0.25
Distinguished - The length of the paper is equivalent to the required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Resource Requirement
Total: 0.25
Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient - Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.
Powered by