Assignment (Ghost Map Exercise) Data Mining
What is Data Mining? - Exercise
Instructions
a. Your answer must be in your own words.
b. Do not provide a cover page
c. Do not cite any online sources
d. Plagiarism will result in zero points earned
1. Read the article “What is Data Mining?” Then answer these questions:
a. The article discussed Customer Insights and Disney. How could Customer Insights be used on a cruise ship?
b. Data veracity is crucial in data mining. Imagine a team of workers survey shoppers at large stores and malls about their shopping habits. How could a lack of data veracity result?
c. K-Nearest Neighbor is a great data mining technique. How do you think Amazon uses K-Nearest Neighbor?