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CASE ANALYSIS There are no exact answers or perfect solutions to case problems. Indeed, each recommended solution and justification can and is usually different comparatively amongst a group of respondents. The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method. There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem. In addition to the Case Analysis be sure to answer all of the questions given for the case. Your responses must be complete, using terminology and concepts presented in the primary textbook as well as supplementary resources. You must read and follow the Case Submittal Format file found in the course resources area. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format.  Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses. Read Case 2-8 Hispanic Marketing in Online and Mobil Formats in your text. Using the Graduate CASE Study Format found under the RESOURCES tab to structure a comprehensive analysis.   

Assignment Outcomes

Describe the changing American society in relation to values.

Explain the changing demographics that influence society.

Summarize consumer behavior in relation to perception of the product.

Develop a marketing message for buyers, retirees, ethnic, and female consumers