business communication
178 Chapter 13
Chapter 13 Lecture Notes 179
Chapter 14 LECTURE NOTES
Business Presentations
CHAPTER SYNOPSIS
Answers to Critical Thinking Questions
1. “Communicate—don’t decorate.” This principle is one of 20 rules that graphic designer and educator Timothy Samara discusses in his 2007 book Design Elements: A Graphic Style Manual. How could you apply this principle to the design of your PowerPoint presentations?
2. How can speakers prevent multimedia presentation software from stealing their thunder?
3. Discuss effective techniques for reducing stage fright.
4. Ethical Issue: Critics of PowerPoint claim that flashy graphics, sound effects, and animation often conceal thin content. Consider, for example, the findings regarding the space shuttle Challenger accident that killed seven astronauts. Report authors charged that NASA scientists had used PowerPoint presentations to make it look as though they had done analyses that they hadn’t. Overreliance on presentations instead of analysis may have contributed to the shuttle disaster. What lessons about ethical responsibilities when using PowerPoint can be learned from this catastrophe in communication?
© 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
© 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.