HP Strategies & Tactics
Welcome
To the week one lecture for COH 430 Health Promotion Strategies and Tactics!
Welcome to the week one lecture for COH 430 Health Promotion Strategies and Tactics!
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This week you will learn about:
Employing strategic health communications
Application of social marketing concepts to health promotion methods
Facilitating and conducting effective support groups
Navigational Menu
This is the main Navigational Menu. This week you will learn about employing strategic health communications, application of social marketing concepts to health promotion methods, and facilitating and conducting effective support groups.
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Health Communication
| “When used appropriately health communication interventions can influence attitudes, perceptions, awareness, knowledge and social norms, which all act as precursors to behavior change” (Bensley & Brookins-Fisher, 2009, p.74) |
“When used appropriately health communication interventions can influence attitudes, perceptions, awareness, knowledge and social norms, which all act as precursors to behavior change” (Bensley & Brookins-Fisher, 2009, p.74)
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Health communication is a process with many interrelated stages that guide selection and implementation of health communication and promotion methods.
Health Communication
Health Communication Campaign Model
Health communication is a process with many interrelated stages that guide selection and implementation of health communication and promotion methods. There are five stages in the Strategic Health Communication Campaign Model: Planning; Use of Theory; Communication Analysis; Implementation; Evaluation and Reorientation.
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Planning
Implementation
Evaluation and Reorientation
Use of Theory
Communication Analysis
Effective health communication campaigns utilize a variety of message strategies, methods and associated communication channels
Health Communication
Individual
Audience
Group Audience
Organizational
Audience
Community
Audience
Societa
Audience
Pamphlets
Support Groups
Newsletters
Public Service Announcements
Effective health communication campaigns utilize a variety of message strategies, methods and associated communication channels. For instance, pamphlets for the individual audience; support groups for group audience; newsletters for the organizational audiences; Facebook and Twitter to reach community audiences and public service announcements to reach societal level audiences.
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Entrepreneurial activities differ substantially depending on the type
Your title goes here
Social marketing concepts differ from traditional marketing, but is influential in behavior modification for the purpose of societal benefit rather than commercial profit
Social marketing is a program planning process that is similar and different in comparison to traditional health education program planning models.
Social Marketing Concepts
Next, you will focus on social marketing concepts and how it differs from traditional marketing, but is influential in behavior modification for the purpose of societal benefit rather than commercial profit. Social marketing is a program planning process that is similar and different in comparison to traditional health education program planning models.
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Entrepreneurial activities differ substantially depending on the type
Your title goes here
Assessing and researching the audience segment is important for health educators
Developing a marketing mix for each key market segment that meets or satisfies their needs and attributes to exchange of what they currently believe in for what is being offered is the ultimate goal
Social Marketing Concepts
Assessing and researching the audience segment is important for health educators. Developing a marketing mix for each key market segment that meets or satisfies their needs and attributes to exchange of what they currently believe in for what is being offered is the ultimate goal.
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Group work is a powerful tool in modifying behavior
Strength of this intervention type is focused on gaining insight into personal behavior and understanding that one has the help of others in trying to cope with life and health problems
Facilitating Support Groups
Moving our focus to facilitation of support groups, group work is a powerful tool in modifying behavior. Strength of this type of intervention is focused on gaining insight into personal behavior and understanding that one has the help of others in trying to cope with life and health problems.
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Gaining an understanding of what constitutes a support group as well as types and structure of support groups is important for the practicing health educator
Steps for conducting effective support groups as well as tips and techniques are important for achieving success with this health promotion method.
Facilitating Support Groups
You will gain an understanding of what constitutes a support group as well as types and structure of support groups. Steps for conducting effective support groups as well as tips and techniques for success will be reviewed.
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Facilitating Support Groups
Support group applications can impact chronic disease and morbidity outcomes. They can also be utilized within and among diverse communities to affect health behavior.
Support group applications can impact chronic disease and morbidity outcomes. They can also be utilized within and among diverse communities to affect health behavior.
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Lastly, review the videos and interactive activities for this week
There are opportunities to complete two non-graded online trainings to strengthen skills in:
Assessing health needs of the target population
Improving practitioner skill set in connection with evaluation and health communication
Wrap-Up
Lastly, review the videos and interactive activities for this week. There are opportunities to complete two non-graded online trainings to strengthen skills in assessing health needs of the target population as well as improving practitioner skill set in connection with evaluation and health communication.
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Reference
Bensley, R.J., & Brookins-Fisher, J. (2009). Community health education methods: A practical guide (3rded.). Sudbury, MA: Jones and Bartlett