DUE TOMORROW: NIKE Project Plan PowerPoint Presentation - RISKS and develop a contingency plan

Apply: Degree of Alignment

Analysis

It is no secret that Nike is one of the most well-known and recognizable brands today, not just in the athletic and apparel segments. Nike has transformed its company past a standard retailer into something much bigger, and it shows. The company calls itself a “Growth company" (Katrina munichiello and prableen bajpai 2021) which is a strong message about its attitude and intention. As of 2019 Nike has been successful holding close to 60 percent market shares in running shoes and nearly 90 percent in basketball shoes and apparel (Frank T. Bothaermel 2019). This finding prove that Nike has maintained its Vision, mission, and values. 

NIKE INC is a company that deals with the design, development, manufacturing, marketing and sales of footwear apparel and equipment. Its products include training apparel, outwear, jerseys, sporting equipment and various other items. The mission of the company is to bring inspiration and innovation to every athlete in the world. The company is very dedicated to achieving its mission to ensure that it provides the best to the athletes. The company when it says, ‘athletes’ it refers not only to the people who are proficient in sports but also to everyone “who has a body”. To achieve its mission, the company has been able to develop strategies that will enable it to achieve its mission.

Nike has been very dedicated in maintaining inspiration to its employees to ensure that they improve their performance in producing quality, authentic and innovation driven products to its customers to become the best in the world of sports. Nike has employed diversification tactics to include different products, and this enables the company to target different athletes across the world. The diversification enables the products to sell all over the word and this makes the company`s presence to be felt in every country across the globe.

The vision of the company is to remain the most authentic connected and distinctive brand globally. To achieve its vision, the company has ensured that it produces quality and authentic products making it the most preferred by athletes.

Over time Nike has become more popular and its products are preferred and depended on by most athletes across the globe. This is enough evidence that NIKE company is the best producer of what athletes need and this is because of the precision and focus to its mission and vision.

The company developed a structure to help manage the business. The organizational structure of this company is what is referred to as Geographic Divisional structure. This is where divisions of a company are made about the districts and regions. This structure enables the company to have a functional system on different location and this helps since the divisions will be able to respond to the local demands while still being guided by the company`s policy. This structure has greatly contributed to the growth of the company and making the presence of the company to be felt globally.

The company also has an organizational culture. This includes the traditions, habits, way of conduct of the employees. The employees of the company have a set of instructions, rules, and expectations on how to do their work while maintaining good relations with the customers, management, and their other employees. This culture encourages their human workforce to behave in a way that promotes the objectives of the business. The company holds training programs to uphold its culture and to ensure that the mission and vision of the company are achieved.

Despite upholding a good culture, developing a good organizational structure, and abiding to it, the company has also made some decisions which have affected its growth in one way or another. For example, the company has continued to provide sponsorship to some sportsmen even after they have been accused of serious crimes and this ruins the reputation of the company since it may be perceived by some people that the company supports the crime committed by the sportsmen. A good example is when the late NBA star Kobe Bryant was accused of rape, Nike continued to sponsor him. Though Kobe Bryant was later cleared of all his charges, the reputation of the company was compromised for continuing to provide sponsorship to a rape suspect. Also, Nike stopped producing Kobe Bryant`s signature shoe after his death despite it being a high demand product in the market.

[You have an effective start. Based on research beyond the company’s own perspective and your personal observations, what areas are not in alignment between the company’s actions and operations and its stated mission, vision, and values? Can you find any research to validate the company’s claims? Is everything as “perfect” as it seems or as the company claims? Consider some of the market challenges facing the company like labor issues? What impact is the competitive threat to Nike?

For the Week 5 final project, remember our intention is not to write a report about your selected company as it operates, but instead to recommend strategies based on a series of analyses about how the company operates. Let me know what questions you have.]

Organization

Selected Organization: Nike Inc

Describe the organization in the following chart. Each description should be 75-100 words.

Element	Description
Mission	Nike’s mission is, “To bring inspiration and innovation to every athlete in the world.”  This statement focusses on the influence that Nike has in the sports sector specially resounds the ability of this company to stimulate and turn athletes into their best versions. In fact, it also hints that this is what athletes who want to be clutch should look out for. This also includes leveraging markets to stimulate demand. Nike stimulates creativity from its human workforce, and this enables the company to produce good quality and innovation driven products.
Vision	‘’To do everything possible to expand human potential.” Although precisely crafted, this statement shows that the company does not limit itself Nike See's a world where everybody is an athlete — united in the joy of movement. We do that by creating groundbreaking sport innovations, by making our products more sustainable. From the vision statement Nike company does not limit itself when it comes to providing to its customers the best there is in the world of sports. To remain connected to its customers and the community at large, Nike has developed strategies to improve people’s lives for example environmental conservation strategies to take care of the environment
Values	Innovation, authenticity, focused on sustainability and solving the prominent environmental issues we face, drives Nike to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. These values define what Nike gives more importance to in its pursuit to become the best in providing quality products to the athletes. By maintaining its values Nike will become the most preferred manufacturer of sports apparel all over the world.
Structure	Nike company structure reflects the abilities and limits of the business in its operations. Nike Inc. has developed its organizational structure to enable adjustments in dealing with market differences. As one of the leading players in the athletic footwear, apparel and equipment industry, the company and its corporate structure serve as an example of how regional variations must be included in business strategies. Nike Inc applies market structure known as Geographic Divisional structure. This is a market structure where a company is divided into divisions based on the regions, territories, or districts. Each division makes its own decision based on local preferences, market, and requirements. This allows for quicker response to industry changes or customer needs.
Culture	Centered on creativity and innovation to provide products that suit current consumer preferences. At Nike, it’s in their nature to innovate and their mission is to bring inspiration and innovation to every athlete in the world. We're committed to fostering a culture of inclusivity and an environment of empowerment and respect. Organizational culture is the combination of traditions, habits, values, and behavioral expectations among employees. Nike`s business culture supports creativity capability and resilience in business. The employees have a set of Instructions, expectations, and rules on how to conduct themselves and how they should relate with customers and other employees.

 

 

[You covered the key elements that help to define the company supported with research. This will be a useful start as you continue to build out your strategic project plan in upcoming weeks.]

References

Bedarkar, M., Pandita, D., Agarwal, R., & Saini, R. (2016). Examining the Impact of Organizational Culture on Customer Centricity in Organizations: An Analysis. Prabandhan: Indian Journal of Management, 9(2), 19-28.

Katrina munichiello and prableen bajpai. The latest Nike running capsule goes way back. June 2021. 

Frank T. Bothaermel 2019. Nike Inc.

Markides, C. C., & Williamson, P. J. (1996). Corporate diversification and organizational structure: A resource-based view. Academy of Management Journal, 39(2), 340-367.

Your reference citations are not in APA format. Use the online Center for Writing Excellence for formatting guidance. For example, note how you must always display the author’s name and source date.

Specifically, after logging into your student webpage, check-out this page from the online library that has APA resources for you to use

TUTORIALS & GUIDES.

NOTE: You may need to cut-and-paste the url into your browser for it to work:

https://ecampus.phoenix.edu/classroom/ic/cwe/TutorialsAndGuides.aspx

Under APA information, click on “Sample Paper” and “Reference and Citation Generator” Those 2 will provide you with the direct guidance for properly displaying your citations.

Let me know what questions you have.