Discussion Week 9
Week 9 Discussion
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"Start-Up of Blissful Gardens" Please respond to the following:
· Review the Case Study: Start-Up of Blissful Gardens, located on page 510 of your text. Next, suggest two (2) marketing goals for the facility that Ms. Remedios could implement.
· Take a position on which of the three (3) types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up. Provide a rationale for your position.
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