Marketing Planning and Practice
Marketing Planning and Practice UMKDQD-15-2 Week 8 Lecture 8.2
Presented by
Michelle Jackson
Module Leader
w/c 12 April 2021
Implementation
Why plans must be controlled
Be able to do it better next time
Why do implementation matters need addressing?
Making sure your planned activities happen
2
Tactics and Implementation
Where competitive advantage lies
Internal planning and communication essential
Need to map implementation needs to tactics
Allocating and controlling resources
Identifying priorities
Implementation
Implementation is the process of putting a decision or plan into effect
Execution of the marketing plan
Specific actions that will ensure the marketing objectives are achieved
Implementation Considerations
What specific actions are needed?
When will these activities be performed?
How will these be performed?
Who is responsible?
How much will it cost?
Not required to propose a budget - acknowledge that there will be costs involved
Monitoring
Internal management tasks to perform not just this cycle of planning but future ones too
To assess and demonstrate your effectiveness in achieving your objectives and/or impacts
Inextricably linked with implementation factors
Develop strategies
and set objectives
Define monitoring
mechanisms
Check performance
against objectives
Take corrective
action where
possible
Monitoring
Identify how regular you plan to monitor the tactics within your plan
Daily? Weekly?
Whole plan should be reviewed
Include a Gantt-type chart
Show key milestones