Answer the questions

Week 6 Concept Activity (10 pts)

Objective: in this week’s Concept Activity, you will develop a set questions and directions that will be used to conduct a focus group.

Directions: to complete this Concept Activity, you will develop a set of questions and directions for a moderator who will moderate a focus group. The focus group is being conducted to understand how people feel about this year’s Super Bowl commercials. The moderator will conduct five focus groups (total) and each focus group will include seven participants. Each participant watched the Super Bowl—including the commercials—from start to finish. Your job is to provide the moderator with a list of questions that he/she will use to conduct the focus group. In addition, this is the first time this individual has served as a moderator for a focus group. Because you are a seasoned COMM 400 ninja, you decide to also provide the moderator with a list of directions (e.g., recommendations, guidelines) for moderating the discussion.

*Note: You do NOT need to watch the Super Bowl (or the Super Bowl commercials) to develop these questions or the directions that you will give the moderator. Remember, the goal of the study is to understand how people feel—their reactions to—the Super Bowl commercials. So, your goal is to get participants started discussing the commercials.

1. Develop some questions that the moderator will use to conduct the focus group (at least three, but no more than five questions).

2. Develop a short ‘how to guide’ for the moderator by writing five detailed directions for the moderator to follow (e.g., explain to the moderator what they need to do to record the focus group).

Due: February 17th (11:59 PM)