Assignment 2 KIM WOODS ONLY:
Marketing Plan for (your company): Part 2 2
Marketing Plan for (the name of your company)
Part 2
Student Name Here
Strayer University
Prof. Mimi Kawwaff
November 9, 2015
Running head: Marketing plan for (your company) Part 2 1
Marketing plan for (your company): Part 2
This is your introduction paragraph. Here you will provide the reader with an introduction to your paper.
Branding
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Marketing Strategy and Implementation Plan
Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
Positioning
Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
Relevant Consumer Behavior
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
Mission and Company Introduction
Develop your company’s mission statement and company introduction.
References
(Insert relevant, high quality references in the following format. You need more than 3 references here)
Access Eric, R. D. (1991). Emergent literacy: An early reading and writing concept. Issues in Adult Literacy Education. The ERIC Review. Retrieved from EBSCOhost Hansel, G., & Gretel, D. (1973). Candied houses and unfriendly occupants. Thousand Oaks, CA: Fairy Tale Publishing.
Hellriegal, D. & Slocum, J.W., Jr. (2011). Organizational behavior: 2011 custom edition. Mason, OH: South-Western Cengage Learning.
Imel, S. (1991). ERIC and the Adult Education Act: 25 years of collaboration.
Retrieved from: http://www.ericdigests.org/pre-9219/adult.htm
Mulally, A. (2010). A message from Alan Mulally. Retrieved from http://corporate.ford.com/news-center/news/press-releases/press-releases-detail/message_from_alan_mulally