Week 5 Project
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Web-Based ESS and EAI Software—Part 2
Balanced Scorecard model: Analyzes organizational performance that supplements traditional �nancial measures with measurements from additional business perspectives, including customers, growth, learning, and internal business processes. Pharmacia Corporation, which is a global pharmaceutical company based in Peapack, New Jersey, uses Oracle’s Balanced Scorecard software and a data warehouse to ensure that the �rm is operating in a coordinated manner. Pharmacia develops and delivers innovative medicines and has 43,000 employees and more than $16 billion in annual revenue. The product development cycle for a new drug typically takes seven years. Pharmacia can use the scorecard system to see how funds allocated for research are being spent, to monitor the number of patents in clinical trials, and to track the attrition rate of new compounds under study. The CEO of General Electric (GE) Jeffrey Immelt, and his senior managers can obtain a solid overview of each division and of the entire corporation in a matter of minutes by using the digital dashboard from GE’s intranet. The dashboard displays key performance indicators that give top executives quick, clear pictures of the �nancial health of the company. GE’s dashboard presents information in nine categories, including headcount, orders, pricing, and sales, with divisional dashboards displaying critical information speci�c to their own units.
Competitive Intelligence: Gathers intelligence with the special capabilities of the Internet combined with new models. Four Star Distribution is a designer and distributor of innovative skateboarding and snowboarding equipment that is based in San Clemente, California. Four Star needs to stay abreast of the latest global buying trends in a volatile industry catering to young adults and teenagers. It relies on a hosted Oracle E-business suite with Oracle 9i/AS Discoverer ad-hoc query, analysis, and reporting software to provide accurate, up-to-date information on the performance of its global buying trends and business. One report tracks footwear and shows which shoes are the most popular and where in the world they are selling the best. This information is immediately shared with its manufacturers, sales representatives, and distributors to get the latest products to the customer before the new selling season begins.