week 10

Marketing Plan and Sales Strategy

Target Market

Yummy-Yummy incorporation is a fast-food business that will be set up across the USA. The company will deal with organic products that will be prepared and sold in the fast-food centers in the country. Yummy-Yummy will be classified under the fast-food and retail business.

Yummy-Yummy enterprise seeks to have clients who are young working-class persons. These persons are either working or students on campuses. These students will want a snack they can take and return to work in no time. The business seeks to have clients who are able to ensure that there is an efficient and effective class in their dishes. These working-class persons will have an annual income median of $45,000. Most of the expected clients will be a mixture of who will come and have some time off in the organization. These young men and women will have a lavish lifestyle and want to consume organic products in the market. These people will want to ensure that they can consume fast food products that are non-cancerous and helpful to the body. These customers will purchase the products during lunch hours and during the weekend hours. Customers will want to choose qualitative work over quantity. These customers will be aged 25-34.

Demographic Description

Yummy-Yummy limited will work with clients who are aged between 25 and 34 and these persons will have annual incomes of $35,000 to $55,000. These people will be working and have their four-year degree courses. There are other clients who will be students in colleges.

Geographic Description

The business will be set up in Texas and will be located in the business center. The location will enable the business operations to be as effective as possible as these students and the working clas persons will access the classes with ease. Moreover, there is a need to ensure clients can place their operations in business environments that will tap uncovered markets and increase the business's potential to add value to itself and others. The business center will be in the urban region with many clients.

Lifestyle Description

The customers will mainly shop in regional malls and shopping centers. They will also want to have hangouts and outdoor activities and will want packed lunches and snacks, which they will easily access at Yummy-Yummy corporation. These customers will mainly use the trains and busses to commute, and this will make business operations easy as they will pass by the location and have a meal. These people will want to have a lavish lifestyle while eating healthy foods as a large part of the group will be conducting exercises in the form of going to the gym and morning runs.

Psychographic Description

Yummy-Yummy choice of clients is mainly trendsetters and fun seeking. This group of young individuals will always want to try out something new and give their reviews on social media platforms. In many occasions, these are the people who will market the products as they will inform their clients using these platforms on the products. They will use the social media platforms to send reviews concerning the product and how the product will be marketed in the society.

Purchasing Pattern Description

Customers will make purchases in the course of their breaks, which implies tea breaks, lunch hours and evening hours will be mostly busy for the clients. The clients will also want to buy the products in person as they serve these meals to the people in need of them. Clents will make their purchases using debit cards, which is more friendly than carrying cash. The business will be busy all week-days and have limited purchases during the day.

Buying Sensitivities Description

Customers are more focused on the quality of the organization. Quality is one of the most feasible element in the organization.

Market Competition

Main competitors in the market include Java, Mc-Donalds and Beef Burger. Yummy-Yummy incorporation will offer qualitative products to its clients. This will ensure clients will always want to get more from the organization.

Value Proposition

Yummy-Yummy Incorporation seeks to create vegetarian foods that are purely organic to ensure customers get maximum satisfaction from the products. The corporation wants to ensure that there are proper elements that exists in foods that will be of great value and eliminate issues to do with chronic illnesses brought about by junk foods.

The corporation’s slogan is Yummy For all.

Marketing Vehicles

Marketing Vehicles Table

Marketing Vehicle	Frequency	Cost/Month
Social Media: Facebook and Instagram	2-3 times per week.	$600 per month.
TV Stations: Local Station, WTC.	Once per week.	$1,000 per month.
Free Samples	Three events	$600 per month.
Search engine optimization	Eight times per day	$1200 per month.
Partnering with food delivery apps.	Six months	$300 per month.
Using celebrities in branding.	Three times per week	$1,000 per month.
Email marketing.	Per the email sent.	$100 per month.

Marketing vehicles are tools used in advertising to the target audience. The channels above will be used by Yummy-Yummy limited to ensure clients get the best quality services (Tien, 2019). These channels will also ensure the organization grows in terms of customer base. The marketing vehicle with the highest expense is search engine optimization. Email marketing is the marketing vehicle with the least expenditure.

Sources

Tien, N. H. (2019). Customization and Standardization of the Business Strategy of Foreign Enterprises in Vietnam: The McDonald’s case and the fast-food sector.  International journal of research in marketing management and sales,  1(2), 44-50.

Mamurov, B., Mamanazarov, A., Abdullaev, K., Davronov, I., Davronov, N., & Kobiljonov, K. (2020, March). Acmeological Approach to the Formation of Healthy Lifestyle Among University Students. In  III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020) (pp. 347-353). Atlantis Press.