Wk 6 – Social, Ethical and Legal Implications

Every firm is obliged to create a brand of their own that will market them and market their products as well. There must be a good strategy for the branding of the to enable the firm out to do their competitors in the marketing of their products. During the branding process, a firm must also put into consideration on the way to communicate with their prospective customers as well as play fairly on competitors. In the branding, one situational analysis that has to be put into consideration is the vision, mission, strategic objectives, and the values of the firm. In the branding process, the firms are highly advised to maintain their mission and the vision to ensure that they do not focus on a different goal. The communication message to the audience should be in the capacity to drain their attention and interest on the products but not away from the business. The communication method should be appealing and be objective towards the mission and the vision of the firm (Blakeman, 2018).

The strengths and weaknesses of the firm should also be highly considered in the branding strategy. Firms should be keen to ensure that they do not expose their weaknesses during communication with their audience during promotion events as this will devalue the firm, and this may lead to falling in their sales, and even the competitors may use the weaknesses as their competing tool. The firms should give a high priority in the exposure of their strengths to their prospective audience in their branding as this highly influences the habits of the audience towards the products of the firm. The strengths, when efficiently communicated through the branding, will lead to the achievement of the set goals of the business is a good time. The firms should also have great objectives during the advertising of their products. The purposes will enable them to choose the proper channel of advertising. The firm should consider a channel where it will be able to access a large number of the targeted group and in good time. Proper communication during the advertisements and the use of the most relevant channel of advertising will foster the rise in the sales of the firm and also facilitate the achievement of the set goals and objectives of the firm (Blakeman, 2018).

On matters to deal with public relations, firms should be keen not to interfere with the rights of the others in society. The firms should design a way on how to interact with their audience in a friendly way and create a good gesture for the whole society at large. Firms should be open to answering any complaint forwarded to them by the audience in an honest way so as to satisfy the interests of their prospective customers. The strategies on how to maintain a good public relation with the audience should be instilled to all the workers if the firms and appropriate training administered to enable them to know and understand how to relate with their audience even in situations where the audience is seemingly hostile. With a good relationship between the firm and the public, the firm will realize tremendous benefits from the society, such as cheap labor from the immediate community and even important information concerning the market trends and structures (Payne, 2017).

The firm should also be keen on creating its brand image. The branding image has a lot of impact on the way it communicates with its audience. More appealing branding images will lead to advancements in the sale. Most customers are always keen on the image a firm paint in them at first, and from that point, they decide on what to do and what not to do concerning the image of the firm painted in them. Firms should ensure that their branding image has a positive impact on their targeted audience and that the objectives and the goals of the branding are hands in hand with the set goals and objectives if the entire firm at large. A well-strategized branding style that is positively appealing to the audience will lead to the effective growth of the firm (Valos, 2016).

References

Payne, E. M., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications, and consumer engagement. Journal of Research in Interactive Marketing.

Valos, M. J., Habibi, F. H., Casidy, R., Driesener, C. B., & Maplestone, V. L. (2016). Exploring the integration of social media within integrated marketing communication frameworks. Marketing Intelligence & Planning.

Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.