PRESENTING YOUR BUSINESS
Running head: MARKETING PLAN AND SALES STRATEGY 1
MARKETING PLAN AND SALES STRATEGY
Timeka Ash
Strayer University
BUS 599: Strategic Management
Professor Dr. Andrea Banto
November 9,2020
MARKETING PLAN AND SALES STRATEGY 2
Marketing Plan and Sales Strategy
The basis for adopting a sound marketing approach is a successful marketing plan. The
marketing strategy contains the specifics of marketing and distribution strategies made by an
organization to accomplish its corporate and organizational targets. From this context, the
marketing strategy offers a variety of tasks to be carried out in a specified time period in order to
meet certain marketing goals. The marketing strategy also defines the target market, which
ensures that customers are provided with their goods by a corporation.
Target Market
Zodiac Freakz has very many target markets in the world since a lot of individuals has
sexual problems. Libido has been a big problem worldwide for a long period between men and
women. Many partners or amateurs have experienced a lack of physical excitement or libido
battling depression. Thus, Zodiac Freakz strives to manufacture, supply, and improve libido
proprieties extracted from necessary essential and perfume body oils. These goods impact
marketplace today. I am trying to introduce something new into the industry by launching new
libido enhancing products that will combine the different libido enhancing product categories.
This is appropriately intended to improve individual enjoyment and sexual well-being at all adult
life levels (Ylimartimo, 2019). Zodiac Freakz is a big brand for my new company since it has
long been out on the market, focusing on developing hand-made body oil with exclusive
fragrances.
Market Competition
The competitive market for Zodiac Freakz, a natural aphrodisiac libido enhancing
company is the global sexual lubricant market company. Increased advertising and marketing
efforts are expected to support the growth of the sexual lubricants market in the forecast period
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through the internet's substantial impact on end-user buying behavior. The industry is witnessing
the appearance of numerous local producers of sexual lubricants that interact with existing firms.
With retail sales of more than $50 million, privately-owned labels form a large part of US market
share. Moreover, several other brand extensions, including Tesco, Boots, Asda, and marks and
spencer, prioritize the personal lubrication market in the United Kingdom. Also, improved
branding and advertising further enhance lubes revenue. Online portals and aggressive price
strategies are used by vendors to draw more customers. It is predicted that the United States,
China, Japan, and India will be extremely susceptible to private lubes. Some of the factors
include:
Product features: The products that are to be offered by the company is organic as compared to
those which are inorganic given by a lot of the competitors. They satisfy the customer’s sexual
pleasures.
Purchase price: The commodity is sold at lower and more reasonable price than the rival soda
products. Nevertheless, the health factor of the goods would make certain prices premium.
Quality: The sexual products are manufactured from the industries and directed to the company.
Perceived value: Clients get a positive view of the organic oils that only the company is selling.
Social consciousness: The Organization will leverage on building awareness mostly on value of
organic perfume oil items and especially leverages in preventing lack of sexual appetite.
Value Proposition
The value proposition for Zodiac Freakz company is achieved when all the customers,
both male and female, are contented with the management's services. To identify the strategies
and investments required to protect this future, it requires that policymakers around the globe
know their current and future populations' size, sex, place, and age structure so that they can
MARKETING PLAN AND SALES STRATEGY 4
target policy for equitable development and leave nobody behind. Countries with the most
significant demographic benefits for growth now have the advantages of good health, a good
standard of education, and better jobs when the working population is low (Fomina, 2020). In
particular, the smaller number of kids per family results in more significant investment per child,
greater independence for women for formal jobs, and domestic investment for safe aging. This
will lead to a significant global economic payoff, leading to a generational dividend.
A generational dividend of this nature includes multiple investment intersections. The
most important thing through which no change can be accomplished, is developing people's
capacities, and protecting their freedoms and rights. Young people must acquire the ability to
learn and learn from a dynamic worldwide working environment that needs more skills,
qualifications, and technological knowledge than it has ever been. In startup companies,
approach positioning is critical as it represents the recognizable value chain that configures both
operations and business processes. It is almost difficult for competitors to imitate as
administrators or company owners strategically position their firms. Building on a company era,
companies follow diverse positioning techniques. The best geographical location for Zodiac
Freakz would be consistent positioning and advantage positioning in this situation. Consumers
will also have insights into the premium positioning approach and will decide if our goods,
quality, and the longevity are worth it. The positioning of advantages would allow us to sell the
best functionality of our goods. Our oil recipes increase libido or sexual life for persons of
different ages, for example. Our strategic roles are helped by the use of social media channels
and other online channels.
MARKETING PLAN AND SALES STRATEGY 5
Marketing Vehicles
The marketing tools that can help zodiac Freakz
The marketing automation
My list has no clear order, but it is utterly key to anything we do with a powerful
marketing automation platform. All we can do is clear for teammates and essential for a big,
hungry sales department. And Pardot 's going into it. Pardot displays our salespeople all their
prospect's experiences with us – they already read blogs, opened email mails, viewed videos, and
checked at product sites (Bouredji, 2020). This knowledge improves each discussion with the
prospects we have.
Videos
Film is currently not in your promotional mix; however, I should start this segment. In
the advertisement funnel, we always use video, and it matches all other platforms consistently in
terms of interaction. People are enjoying the film! Wistia offers two main things in video sharing
that we are searching for: personalization and automation. Customization will let us select how
we view our web images. We can personalize the player (our colors, your logo) and pick
behavior at the end of the game and add main targeting steps, such as email selection or CTAs,
on various video parts. Analytics lets us analyze our video's efficiency, review at a broad level of
our person, plan, and organization.
Social media
When it refers to a social media campaign in B2B (Business to Business) companies,
getting successful business social accounts is just the start, from where we have seen real
strength is in building champions inside our own global workforce. After all, they speak to our
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targeted group day by day and appear to be 'linked' with them on their favorite media networks
(Astashonok, 2020). That meant that I had just published this post in the day afterward and sent
an email to all the workers. Could you please do share it with social media?'. And well, these
emails were released fast, distracting.
Webinars
Hang on the video, and we also have online courses or live activities that are, honestly,
even more sexy. While the video is the master of material dedication for us, the webinar is a
leading king. We frequently host webinars to encourage and inform our current population and
meet new audiences who may never have learned about Sale Cycle before. Webinars are an
integral part of our approach, whether alone or with a collaborator (a perfect way to share the
burden and expand reach).
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References
Astashonok, A. (2020). Developing Marketing Plan for IT Company.
Bouredji, K., Gupta, R., & Jester, G. (2020). EveryWear Marketing Plan.
Fomina, N. (2020). Digital Marketing Plan. Case Company.
Ylimartimo, I., & Lehtinen, J. (2019). Marketing plan for a hair salon.