Conduct/construct an experiential evaluation/assessment of the business model of the Gillette Corporation using the business model canvas and related sources.

Running head: GILLETTE BUSINESS MODEL CANVAS 1

Gillette Business Model Canvas

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Introduction

Gillette is undeniably one of the best companies, serving a wide range of customers in the

world. Despite the company facing a lot of competition, it has managed to remain competitive in

the market. The patterns, designs and the strategies that are employed by the company ensure

that they remain competitive despite a lot of difficulties.

Patterns

One of the major patterns that are depicted from the business model canvas is that

Gillette has embraced innovation. The company has managed to effectively use technology to

develop and enhance the blades. Innovation is known to meet the customers’ needs as noted by

Grant, (2016). Therefore the company has managed to maintain and wow customers because of

their innovative designs of the blades. This ensures that the company continues to gain revenue

and stay competitive. Apart from innovations, Gillette assures their clients have quality products.

Despite various companies developing blades, the company has maintained customers by

providing the value of their money.

Business design

The business design that is evident on the canvas is the understanding of customers. The

company has managed to sufficiently meet the client’s needs by anticipating their needs and

innovation of their products. The maintenance of a good relationship with the customers ensures

that the organization’s marketing team get their reviews, which can be used to enhance the

products (Chang, 2016). Another evident business design is the generation and testing of various

ideas. The company through its innovations come up with various ideas for improving their

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products. The company changes the shapes and designs of the blades constantly to meet the

needs of their customers.

Business strategy

The overall business strategy for Gillette involves various factors. From the canvas, the

company employs various strategies including collaboration, marketing, logistics and ensuring

quality products.

The company has collaborated with various other companies in the distribution of its

products. The manufactures and the retailers are in close partnership. This has helped in the

distribution of the company’s productions to various parts of the world. Additionally, the

logistics departments conduct analysis of the market as well as the customer needs; this ensures

that the products meet the customers’ expectations. Marketing is also a strategy employed by the

company to create awareness of their products. The aspect ensures that a good and constant

relationship between the company and the customers is maintained. Moreover, it ensures that it

produces quality products the meet its client's expectations.

Other than pattern designs and strategy, there are also various frames and metaphors that can be

identified by the company.

Metaphors

The first metaphor in the canvas is that of a machine. The machine metaphor holds that a

company functions just like a machine. The machine has various parts which are interdependent,

therefore just like the machine a company it also has various sections or systems that work

together towards a common goal (Seidel, & O’Mahony, 2014). The operations of Gillette are

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carried out systematically, this is seen from the fact that the company has partnered with various

distributors and manufacturers. All the systems of the organization need to be valued just like the

systems of a machine. Therefore Gillette ensures that its employees, partners and customers

receive high-quality services and products from the company.

Another metaphor that is evident in Gillette is that of a system of change and flux. The

metaphor implies that the company is dynamic that it changes and innovates throughout time.

Gillette Company just like this metaphor has adopted a lot of changes through innovation and

diversity to meet the customers’ expectations. The company also produces a range of products; it

manufactures different types of blades that meet the needs of diverse customers.

Frames

The frames that are evident in every organization are closely related to its metaphors

since they all depict how the company carries out its operations. The structural frame is closely

associated with the machine metaphor; both the metaphor and the frame exist in the company. In

the structural frame, every structure has its specific role that it should play to bolster the

objectives and the goals of the organization. In this case, Gillette has various sections including

the employees, partners, management and the distributors. Every individual of the sections

ensures that the company carries out its operation effectively.

The political frame is also evident in the organization operations. The frames hold that a

company puts in resources, skills and completion to win the scarce resources according to

Viarouge, Hubbard, & Dehaene, (2014). Gillette in its operations ensures work in its operations

to ensure that the company stays competitive. The company has a diverse range of products for

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the selections of its customers. This ensures that the company stays competitive in the markets

and attracts a lot of customers which helps in bolstering the company’s revenues.

Conclusion

In conclusion, from the canvas model, it is evident that Gillette employs various

strategies, designs and patterns in its operations. The major patterns are the innovation and

quality products. The strategies used by the company are collaboration and marketing strategies.

On the other hand, the company employs good relations and improvement of ideas designs.

Gillette also is seen as machine and change metaphors which go in line with the political and

structural frame.

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References

Chang, J. F. (2016). Business process management systems: strategy and implementation. CRC

Press.

Grant, R. M. (2016). Contemporary Strategy Analysis Text Only. John Wiley & Sons.

Seidel, V. P., & O’Mahony, S. (2014). Managing the repertoire: Stories, metaphors, prototypes,

and concept coherence in product innovation. Organization Science, 25(3), 691-712.

Viarouge, A., Hubbard, E. M., & Dehaene, S. (2014). The organization of spatial reference

frames involved in the SNARC effect. The Quarterly Journal of Experimental

Psychology, 67(8), 1484-1499.