Marketing
Please read the provided article: "9 Different Types of Brands".
In the article, the author explains that “Although two or three brand types might seem relevant to your brand — and there’s certainly overlap between them — you should identify a primary one. Your primary brand type should be the one that aligns best with your overarching purpose”.
WRITING PROMPT:
Identify the two or three brand types (choose from the content of this article) that you would consider most relevant to the product or service of your Summative Course Project, and then explain which one you consider to be the primary brand type, and discuss your reasoning.
In my opinion, the brand types that I would consider most relevant to the product or service of your Summative Course Project (“Imperfect Box”) are: Conscious, Innovative and Value brand.
Billions of pounds of produce go to waste on farms every year, often just because they don’t look the way that big retail stores want them to. Instead of ending up on your dinner plate, these "ugly" fruit & veggies are often left in the field, sent to become animal feed, or sold at a significant loss to become processed food.
Food is a terrible thing to waste. It’s bad for people and the planet, and yet 40% of all the food produced in the US goes uneaten. From farms to fridges, waste is a massive problem that has infiltrated every level of our food system. It’s a problem we can all play a role in solving.
Fact: 20 billion pounds of fruits and veggies go to waste on farms every year, oftentimes because they don't live up to the cosmetic standards of grocery stores.
Imperfect Box, is a box that you customize each week to get exactly what you want. In the box there is vegetables and fruits source directly from farms and you get your box delivered to your home.