BUS3041 WK 4 Project

Effective Communication Tactics

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Not all forms of communication are effective or ef�cient in all situations. Part of being an effective

communicator is knowing what form of communication is most effective or ef�cient in a given

situation. It is also important for a leader or manager to understand when communication is necessary

and when it is not. Over communicating can sometimes be as detrimental as under communicating.

Leaders need to choose their communication carefully, and ensure that it is appropriate for the given

situation. When a leader or manager communicates well, people tend to listen to and respect the

leader for what he or she has to say.

The effectiveness of the communication not only comes in the message, but also in the medium. For

example, if someone is getting promoted, it is important to tell the person face-to-face as opposed to

via an e-mail. When something affects a person's job, pay, bene�ts, and so on, it is important to be

personal with that communication, whether it is a positive message or whether it is communicating bad news.

Leaders should also always make sure that their communication is in a manner that enhances the

mission, vision, values, and objectives of the organization, whether the message is written or verbal.

Whenever a message is to be conveyed inside the organization, it is important that the company and its

reputation, goals, and values are always kept in mind. If the message is not going to be consistent with

the overall mission of the organization, it should be changed to coincide with the mission.

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Finally, all communication that comes from leaders must be ethical, regardless of the message sent, its

relative importance, or whether it is relayed in a verbal or written form. If the message is not ethical, it

should not be conveyed. If you are unsure of whether the message is ethical or not, you should always

�nd someone you trust to read or listen to the message in order to ensure that what you are conveying is ethical.

Eight Ways to Communicate Your Strategy More Effectively

1. Keep the message simple, but deep in meaning.

2. Build behavior based on market and customer insights

3. Use the discipline of a framework to organize your message.

4. Think broader than the typical CEO-delivered message. Think grassroots.

5. Put on your “real person” hat. Don’t stay distant.

6. Tell a story.

7. Use 21st-century media and be unexpected.

8. Make the necessary investment of time and commitment to the people you are communicating

to.