SMART CAPSTONE Final Report
Digitalics Innovation
(Empowerment of tradeshow badge scanner software toward the CRM)
Mentor:
Team Leader for Wk4:
Developing Team:
My Part: B2B key Market Driver analysis
: Target market evaluations
: Market Gap analysis
: Concept Testing
: Database structure for tradeshow
1
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | Prepare first draft of sample and evaluation, and customize for first Categories of industry | 11/03/2021 | Completed | 11/16/2021 | ||
| 2 | Finalize target market industry and come out 5 categories first draft sampler | My Part | 11/03/2021 | Completed | 11/16/2021 | |
| 3 | Developing the competitive features development sheets and configuration value propositions | 11/03/2021 | Completed | 11/16/2021 | ||
| 4 | Key drivers evaluation for 5 categories industry | My Part | 11/03/2021 | Completed | 11/16/2021 | |
| 5 | Technical IT evaluation sheet and progress | 11/03/2021 | Completed | 11/16/2021 |
Get Weekly Client Approval on Completed Tasks:
| TASK ID | TASK LIST | ASSIGNED TO | ASSIGNMENT DATE | STATUS | COMMENTS | COMPLETION DATE |
| 1 | B2B Market data collection quality and integrity evaluation | 11/03/2021 | In Progress | 11/23/2021 | ||
| 2 | Define market preference and target industry narrowing | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 3 | Current company interview More competitors evaluation | 11/03/2021 | In Progress | 11/25/2021 | ||
| 4 | Primary Key drivers evaluation for first categories industry | My Part | 11/03/2021 | In Progress | 11/25/2021 | |
| 5 | Primary current software testing compares to the first categories’ technical advantages. Interview with company | 11/03/2021 | In Progress | 11/23/2021 |
(database structure for tradeshow)
Creating value to
your B2B customer
Top priorities for
Lead generation
Source: https://www.salesforce.com/products/marketing-cloud/best-practices/b2b-lead-generation-strategies/
(database structure for tradeshow)
Creating value to
your B2B customer
Top priorities for
Lead generation
Source: https://www.salesforce.com/products/marketing-cloud/best-practices/b2b-lead-generation-strategies/
(database structure for tradeshow)
Top performers market differently
Customer experience: Excellent customer experience
Personalization: Marketing is relevant, personalized and timely
Engagement: Generate high levels of engagement
Interaction: Interactive marketing and conversations
(database structure for tradeshow)
Generate customer engagement at the trade show - Engage social media right away/ browse website/ sign up email
Which other booth have you visited today? Which other booth were you interested today? Which booth were you most excited about visiting?
Have you heard of our brand before? Y/N
How would you rate your interest in doing business with our brand?
Very high/ High/ Medium/ Low/ Very low
How do you want to be contacted? email/ phone call/ text
(database structure for tradeshow)
Database automatically qualify/ disqualify leads based on their responses
Add date and time stamp to analyze traffic data
Stamp user to analyze productivity
Competitor costing
Potential 3rd Party outsourcing
| COMPANY | FEATURE | COSTING | Comments |
| Cvebt lead Capture | SocialWall for connecting to social media | Free Subscription + yearly fee upto $100 | Waiting for reply |
| Social Table | 3D rendering, guest seating, anytime-anywhere collaboration, and mobile guest check-in, Guest Analysis | Free Subscription + yearly fee upto $100 | Willing to work with client. They have a costing package for the client. |
| iCapture | can link lead data to their Salesforce account (one of the many mainstream CRM and sales software integrations they offer) Digital Wallet, RFID technology, Density management | Subscription upto $500 + additional charge per lead (need to talk to an agent) | Waiting for reply |
| Compusystems | Linkage to CRM software | Free Subscription + yearly fee upto $100 | Yes. Working on quotes |
| Id card Group | Basic Features | Free | Waiting for reply |
| 1st Sales | Speech to text, Group Scanning, Traffic Pattern analysis | Yearly Subscription | Waiting for reply |
Potential 3rd Party outsourcing
| COMPANY | FEATURE | COSTING | Comment |
| ATS | Digital Wallet, RFID technology, Density management | Subscription + additional charge per lead (need to talk to an agent) | Waiting for reply |
| Expotools | Linkage to CRM software | Free Subscription | Waiting for reply |
Target market evaluations *target industries breakdown
*hardware industry key factors
| Hardware | Manufacturing |
| Machinery | |
| Construction | |
| tool set | |
| hardware parts | |
| Software | Artificial Intelligence Software |
| Application Software | |
| System Software | |
| Programming Software | |
| Driver Software |
| Furniture | Household Furniture |
| Kitchen & Bath | |
| Garden & Patio | |
| Light Fixture | |
| Office Furniture | |
| Health & Beauty | Cosmetic |
| Skin Care | |
| Body Care | |
| Wellness | |
| dietary supplement |
| Business & Consulting | Financial Service/ insurance |
| education | |
| Human Resource | |
| Marketing | |
| Management |
Hardware industries key factors
My Part – Key Factors that Influence Skincare and Cosmetic Choice
Source:
https://www.acadpubl.eu/jsi/2018-118-7-9/articles/9/40.pdf
https://pursuitist.com/5-factors-to-consider-when-purchasing-skincare-and-beauty-products/
Brand
Quality
Packaging
Price
Advertising
Skin Type
Needs
Ingredient
My Part - Survey Questions for Health & Beauty Industry
What is your gender?
What is your age?
What is your favorite beauty (cosmetic) brand?
What is your skin type?
How regular do you use cosmetic products?
Do you like smells in your cosmetics products?
What cosmetic product are you using?
How important is the texture?
How important are the ingredients?
How much do you spend in skin care and cosmetic products?
What would make you fall in love with the beauty products?
Is packaging important to you, and why?
How willing are you to try different skin care or cosmetic products?
When you choosing cosmetic products, which of following factors matter to you?
When you choosing cosmetic products, which of following factors matter to you?
Do you have particular place where you buy the beauty products?
Source:
https://www.smartsurvey.co.uk/s/qovc0
https://www.surveymonkey.com/mp/skin-care-products-survey-template/
My Part – Suggested Online Survey Tool for our App
SoGoSurvey
Plan & Cost: Premium Plan $1,188/year or Enterprise Plan if API integration needed (Cost needs to be discussed with SoGoSurvey)
Feature List: https://www.sogosurvey.com/complete-feature-list/
Enterprise plan could be the upgraded option for subscribing our app. (Cost could be covered by the subscription fee.)
Reason for choosing SoGoSurvey
Best Price for the unlimited responses and unlimited users (administrations)
Customizable features if upgrading to the Enterprise Plan
Design and Deploy Multi-lingual Survey
Able to export report to Word, CSV, HTML, Excel, SoGo1
Able to embed the survey in webpages
Able to include Pivot Tables in reports
Offers bulk editing mode
Advanced support options available
Features for working with multiple surveys.
Can be integrated with most major CRM and marketing tools with the enterprise plan
Source:
https://www.sogosurvey.com/complete-feature-list/
SoGoSurvey Pricing List
Source:
https://www.sogosurvey.com/complete-feature-list/
Testing in different Devices/Platforms
Testing in Windows
FileMaker Pro installation
Testing in Android Mobile device
Claris FileMaker Go 19 not available for Android
Windows Home Screen
Export from Windows
Competitors Evaluation
1st Sales Lead Retrieval App
Login/Registration feature
Compatibility with iPhone and iPad only
Able to Connect with Leads by Call/Email/Text
Able to setup qualifiers
Such as Rating, Products Interested, Representative
Able to validate Lead Data
Speech to Text (for notes)
Couldn’t export all leads (to any storage space)
BadgeScan
| Values | Drawbacks |
| Compatible with iPhone and iPad | No List View |
| Quick Scanning | Export to only Dropbox/Email |
| Add Comments manually | No Manual Add/Delete functionality |
| Add Tags manually | |
| Need Cellular Data/ Wifi | |
| Can only export History Log |
Thank you
Westcliff team