Week 4 DB Service

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Week4DB.docx

Week 4 DB

Week 4 Discussion Question #1

Why is it challenging to innovate, design, and develop services? As a customer or employee, have you witnessed any service innovation or design effort in a health care organization? Elaborate.

Question #2

Describe the physical environment of your favorite restaurant in terms of the three categories of servicescape dimensions: ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts.