Positioning Statement and Motto
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| Points: 175 | Assignment 1: Positioning Statement and Motto |
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| Criteria | Exemplary 100% A | Proficient 85% B |
Fair 75% C | Meets Minimum Expectations 65% D | Unacceptable 0% F |
| 1. Define the brand's target customers as indicated in the provided template. Weight: 20% | Thoroughly defined the brand's target customers as indicated in the provided template. | Satisfactorily defined the brand's target customers as indicated in the provided template. | Partially defined the brand's target customers as indicated in the provided template. | Insufficiently defined the brand's target customers as indicated in the provided template. | Did not submit or incompletely defined the brand's target customers as indicated in the provided template. |
| 2. Define the brand's competitors as indicated in the provided template. Weight: 20% | Thoroughly defined the brand's competitors as indicated in the provided template. | Satisfactorily defined the brand's competitors as indicated in the provided template. | Partially defined the brand's competitors as indicated in the provided template. | Insufficiently defined the brand's competitors as indicated in the provided template. | Did not submit or incompletely defined the brand's competitors as indicated in the provided template. |
| 3. Examine the brand's USP as indicated in the provided template. Weight: 20% | Thoroughly examined the brand's USP as indicated in the provided template. | Satisfactorily examined the brand's USP as indicated in the provided template. | Partially examined the brand's USP as indicated in the provided template. | Insufficiently examined the brand's USP as indicated in the provided template. | Did not submit or incompletely examined the brand's USP as indicated in the provided template. |
| 4. Develop a positioning statement and motto for the brand. Weight: 20% | Thoroughly developed a positioning statement and motto for the brand. | Satisfactorily developed a positioning statement and motto for the brand. | Partially developed a positioning statement and motto for the brand. | Insufficiently developed a positioning statement and motto for the brand. | Did not submit or incompletely developed a positioning statement and motto for the brand. |
| 5. Clarity, writing mechanics, and formatting requirements Weight: 20% | 0-2 errors present | 3-4 errors present | 5-6 errors present | 7-8 errors present | More than 8 errors present |