BUS320: E-Commerce and E-Business
Online Marketing and Advertising
Online advertising
Display, search, mobile messaging, sponsorships, classifieds, lead generation, e-mail
Advantages:
18-34 audience is online
Ad targeting to individuals
Price discrimination
Personalization
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Traditional Online Marketing and Advertising Tools
Search engine marketing and advertising
Display ad marketing
E-mail marketing
Affiliate marketing
Viral marketing
Lead generation marketing
Copyright © 2020, 2019, 2018 Pearson Education, Inc. All Rights Reserved
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