Week 5 - Netflix

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BUS/475v10

Project Plan

BUS/475 v10

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Week 4 – Apply: Project Plan

Project Title: Netflix Optimized Content for Mobile Phones Opportunity

Description: After conducting an online survey, deliberations with stakeholders and customers, PERT and SWOT analysis, I derived that there is an opportunity to optimize content offered by Netflix through mobile phones.

Project Objectives:

To become the best provider of entertainment globally through optimized mobile content

Operational Step	Responsible Person	Timeline
Conduct a comprehensive audit of Netflix customers who use Netflix on their mobile phones and determine other potential clientele	Martin (Marketing Research Officer)	3/15 (2 weeks)
Draw a list of potential target clients and ways to reach them through optimized content.	Susan (Sales and Marketing Manager)	3/30 (3 weeks)
Undertake surveys and generate feedback on customer reception of optimized mobile content	Andrea (Customer Relationship Manager)	4/13 (3 weeks)
File a report to the management	Martin/Susan/Andrea	5/1 (4 weeks)

Crafting an accessible market for filmmakers globally and conducting a pilot study for optimized mobile phone content

Operational Step	Responsible Person	Timeline
Sales analysis for different regions and mapping their needs	Martin	5/29 (5 days)
Determine 7 locations to conduct pilot testing of mobile phone content provision globally	Susan/Martin	6/5 (1 week)
Creating global awareness on the availability of tailor-made handset content for clients	Joseph (Communication Officer)	6/15 (3 weeks)
Offer an evaluation report on the success or failures of the pilot test to the top management	Martin/Susan/Joseph	7/6 (3 weeks)

Create a budget for technology and inventory needs for mobile phone content optimization globally

Operational Step	Responsible Person	Timeline
Evaluate the costs of technology and inventory required to implement handsets configurations and apps development	Elphas (Finance Manager)	6/27 (2 weeks)
Determine possible partners and suppliers while setting timelines for the project	Harriet (Liaison Officer)	8/10 (5 weeks)
Undertake extensive consultations with stakeholders and clients to gauge uptake and market reception of the mobile phone configured content	Saad (Operations Manager)	9/14 (4 weeks)
Launch of the mobile phone/handsets configured content into the global market	Martin/Susan/Saad	9/27 (2 weeks)

References

Böttger, T., Cuadrado, F., Tyson, G., Castro, I., & Uhlig, S. (2018). Open connect everywhere: A glimpse at the internet ecosystem through the lens of the netflix cdn. ACM SIGCOMM Computer Communication Review, 48(1), 28-34.

Liu, Y., & Lee, J. Y. (2016, April). A unified framework for automatic quality-of-experience optimization in mobile video streaming. In IEEE INFOCOM 2016-The 35th Annual IEEE International Conference on Computer Communications (pp. 1-9). IEEE.

Shattuc, J. (2020). Netflix, Inc. and Online Television. A Companion to Television, 145-164.