Apply: Contingency Plan and Executive Presentation

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BUS/475v10

Project Plan

BUS/475 v10

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Wk 4 – Apply: Project Plan

Project Title: Project for Improving Technological Infrastructures and Brand

Project Objectives:

· To focus on digital marketing for both local and global markets for a period of about months

· To partner with other brands in the global market as well as acquisition of the smaller brands that are based in China and abroad for a period of about 1 year

· To improve the technological infrastructure in operations of the Company for a period of about 3 years

Operational Step	Responsible Person	Timeline
Assessing the company’s technological needs	Leo (Director, sales)	(2 weeks)
Identifying target emerging markets for the company	James (Project Manager)	(2 weeks)
Undertake marketing intelligence and research	Moses (Project Evaluator)	(3 weeks)
Gather feedback from customers on the organization’s strengths and shortcomings	Philip Coordinator	(5 weeks)

Determine the top 5 locations and times to complete a pilot study with your test market.

Operational Step	Responsible Person	Timeline
The sales data of the company indicates fairly high sales in Europe and America with the highest sales being recorded in part of Asia such as China. As such, prospects for expansion will be based on the most vibrant market, which is China as this will boost the company’s growth.	Edward	2 weeks
The most convenient locations to conduct desert taco pilot are places with the highest recorded sales. They include: China, India, America, South America, and the Middle East countries.	Edward	5 weeks
Social media communication will be conducted on in Face book, Tweeter, and you Tube. The advertisements will be placed on the company’s social media platforms and websites. Advertisements will also be placed on other digital platforms such as televisions and radios.	Lillian (Media Relations Manager)	6 weeks
The expected production volume is estimated based on the input. On average, the production volume is expected to be three times the input value. If the total value of the input is $100,000, then the output will be $300,000.	Johnson	3 weeks

Estimate the required inventory and supply chain needs necessary to support the pilot project

Operational Step	Responsible Person	Timeline
Performing supply chain integration in order to examine critical components of business at a time when product design, manufacture, and delivery undergo changes	Leo (Director, sales)	(3 weeks)
Identify the best performing supply chain companies and vendors, including their prices, samples, and quality of performance	James (Project Manager)	(4 weeks)
Overseeing the flow of products and information, including tracking transportation from raw materials to their respective outlets	Moses (Project Evaluator)	(4 weeks)
Assessing the quality of commodities that have been supplied by vendors or suppliers	Philip Coordinator	(5 weeks)