Week 7
Running Head: COMPANY DECSIRPTION AND SWOT ANALYSIS 1
Running Head: COMPANY DECSIRPTION AND SWOT ANALYSIS 2
Juicy Cups Company description and SWOT Analysis
Monieke Woods
Strayer University Global Campus
Dr. Gary Lorenzo Wash
BUS 599 – Strategic Management
July 21, 2017
Company background and Mission
Juicy Cups is an NAB company that offers 8+months to toddler’s organic drinks. These drinks are free of GMO’s, pesticides and higher in nutrients. It is made with the finest organic fruit and pure natural mineral water. We're here to assist you in achieving of a sound, healthy, well-balanced way of living. To compete against several highly competitive soft drink brands in the soft drink industry, the company decided to focus on the toddler organic drink and has succeeded in creating a strong brand. The brand has developed over the time the company has been in the industry something that has made the company to expand its market segment.
Current situation
Strengths
The company has been able to segment the market into several market segments, but it has decided to concentrate on the toddler segment; this has made it easy for it to study the consumer behavior. The knowledge about the consumer is a critical asset in making decisions about product improvement and development as well as pricing. The company, therefore, possesses an asset which it can use as an arsenal against its competitors to deliver products that can serve the needs of the consumer (Field et al., 2010).
Weakness
One major flaw that the company faces is the range of products that are becoming obsolete in the market. This might create a negative effect on the brand image of the company.
Opportunities
The company has an established market share which it had already conquered through its initial range of beverage products. The company can use this market share and market its product. This is a great opportunity (Field et al., 2010).
Threats
The company faces stiff competition from other firms in the industry; the company is not the only one that deals in toddler organic drinks (Helms,2010).
Future of the company
With the possibility of the market base of the company increasing owing to the already secured market. The company looks forward to a great future about sales margins. This means that the company needs to streamline its management, its strategic position, and its distribution channel. The company looks forward to strategically position itself in the market by making its product readily available to customers at affordable prices. The company will focus not just focus on internal but also on external issues that revolve around it. For instance, the firm may want to do a competitor analysis to find out how and why there may be better performers and if there are any weaknesses that are creating gaps which need to be exploited. The company looks forward to creating a distribution channel targeting both large and small retail stores where parents can lay their hands on the products. This entails securing shelves for sales in retail stores (Helms, 2010).
Global considerations
The company could also decide to go global and open outlets and chain stores in other countries and form global value chain networks. This can enable it to reap huge benefits. However, there are also factors to consider before forming any global networks. For instance, the company might want to scan the kinds of risks it could get exposed to while in the global market. Another issue worth considering is the legal framework that regulates business practice in the global platform. Competitors analysis must also be done to find out if there are any gaps in the global market that could be filled.
Ethical, legal and social challenges and risks that the company may face
Some of the legal issues that the company face includes, product liability suits, issues to deal with corporate social liability as well as the regulatory framework including tax regimes. The company needs to improve its corporate social responsiveness, be tax compliant and prepare to defend its brand equity in case of any lawsuits. These strategies will help the company curb the legal and ethical issues that it may face in future.
Professional reflection
The project involved the application of theoretical as well as practical skills learned in my coursework. Much of the content of the coursework came in handy during the whole process thus the project helped in the mastering of the skills practically since they applied to the case study. Some of the areas of notable strength include the strategic problem-solving skills for enhancing business success; however other areas that proved to be a bit technical include the use of quantitative and qualitative tools for informing strategic decision-making. The business core program has been an educative and informative session all the same. I have been able to gain invaluable skills about business management and decision making. The coursework has the potential to develop me into a holistic individual about management and business practice (Porter,1985).
Company brand
The Company intends to create a brand that is more than just being intimate with its customers. The brand should show a great sense of love and community among the users of the several product lines of the company. The client's franchise and the brand equity which the company embodies itself are super strong. The preference for the products of the company in the soft drink industry not only presents an opportunity to be able to sustain a premium pricing to that of its competitors but also it kept the company alive. This also means that the company is presented with an opportunity to grow in the highly competitive soft drink industry which is dominated by giants like coca cola and Pepsi. The company has decided to come up with a way of surviving and thriving in this industry.
REFERENCES
Field, J. M., Hazinski, M. F., Sayre, M. R., Chameides, L., Schexnayder, S. M., Hemphill, R., & Cave, D. M. (2010). Part 1: executive summary. Circulation, 122(18 suppl 3), S640-S656.
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251.
Porter, M. E., & Advantage, C. (1985). Creating and Sustaining Superior Performance.