Marketing Planning and Practice
Marketing Planning and Practice UMKDQD-15-2 Week 3 Lecture 3.3
Presented by
Michelle Jackson
Module Leader
w/c 22 February 2021
Selecting the Focus for the Plan
At the end of your insight section you must identify ONE challenge or opportunity which the remainder of the marketing plan will address
Choosing the Opportunity/Challenge
This must have been evident from the preceding analysis (insight)
There will inevitably be a range of challenges/opportunities
You choose one that will benefit the brand/organisation
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