Week 3 BUS 599

Week 3 Discussion

· Start with a brief overview of your business: company name and what you are selling (a maximum of 3 sentences).

· Describe the target market (businesses or consumers) for your chosen company.

· Use the following headings to organize your response. Why do you think this category of people is more likely to buy what you have to sell?

· No certain amount of pages, just make sure each description includes all the below.

· Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.

· Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree.

· Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.

· Example: Atlanta.

· Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?

· Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun seeking?

· Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?

· Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?