IFSM 380 ELEVATOR SP
Week 3 Assignment
Crafting an Elevator Speech
Instructions:
Read The Elevator Speech document
Read the Week 3 Scenario Activity instructions (this document)
Choose ONE of the TWO scenarios below as context for your Elevator Speech
Be sure to carefully read the rubric BEFORE recording your Elevator Speech
Create and Record one Elevator Speech personal presentation (submit to the Assignments
Folder)
Scenario A, if you are currently employed:
You have been asked to fly to Seattle, WA to a partner company, organization, agency or branch of
military. You are representing your company, organization, agency or branch of military at a meeting
tied to your current role. On the way to/from the meeting, you cross paths with THE senior level
executive (CEO, Director, Senior Officer, etc.) of the partner organization. She notices that you’re
wearing a Visitor badge and stops you and says ‘You’re here for the XYZ meeting. I know all about the
meeting, but tell me about yourself and what you do when you’re not attending meetings in Seattle.”
This seems like a wide open question, but it’s clear, you have only about a minute to a minute and a half
(60-90 seconds) of this senior executive’s time.
Scenario B, if you are not currently employed (or if you are employed, but prefer Scenario B):
You have recently applied to a job and you were asked to come in to the organization for an informal
group interview. The interview was low stress, it seemed like it went well. As you are leaving the
building and turning in your Visitor badge, you cross paths with THE senior level executive (CEO,
Director, Senior Officer, etc.) of the hiring company/organization/agency. She notices that you’re
wearing a Visitor badge and stops you and says ‘You’re here for the group interviews for XYZ position. I
know all about those interviews, but tell me about yourself.”
This seems like a wide open question, but it’s clear, you have only about a minute to a minute and a half
(60-90 seconds) of this senior executive’s time.
Additional guidelines for all Elevator Speeches:
It is typically better to actually write out your elevator speeches. At a minimum, you should have
detailed notes. However, you should NOT simply read from your notes. You should practice sufficiently
so you are able to speak naturally. Your submission may be returned if it does not sound natural and
you will be permitted one additional submission.
For both Scenarios, carefully consider your closing. What is the final message you want to tactfully
leave with this senior executive?
Elevator Speech Assignment Rubric
Delivery
Far Above
Standards
16 points
Above
Standards
13.6 points
Meets Standards
11.2 points
Below Standards
0 points
Effective Use of Memory Effective, not
read
Somewhat
effective, seems
partially read at
times
Seems mostly read Incomplete or
Ineffective
Delivery
Far Above
Standards
10 points
Above
Standards
8.5 points
Meets Standards
7 points
Below Standards
0 points
Conveys Passion Effective Mostly effective Somewhat
effective Ineffective
Intelligibility/Rate Effective, clear Somewhat
effective
Mostly to
Completely too
fast/slow
Ineffective
Language Effective,
professional Mostly effective
Excessive slang or
jargon or too
informal or
otherwise
inappropriate for a
professional setting
Excessive slang or
jargon or too
informal or
otherwise
inappropriate for a
professional setting
Pauses Effective Mostly effective
Somewhat
effective, some use
of
um,uh,so,like,you
know
Ineffective,
excessive use of
um,uh,so,like,you
know
Timing
Effective within
stated limits
(10% of target)
Between 10-20%
of target
Greater than 20%
of target
Content (HIGHLY
individual, depending on
the scenario and your
approach)
Far Above
Standards
20 points
Above
Standards
17 points
Meets Standards
14 points
Below Standards
0 points
Engaging description of
your role, a problem/issue
you are working on,
personal
information/background
Highly Effective Mostly
Effective
Somewhat
Effective
Incomplete or
ineffective
Closing
Far Above
Standards
14 points
Above
Standards
11.9 points
Meets Standards
9.8 points
Below Standards
0 points
Effective Closing Highly effective Mostly effective Somewhat
effective
Incomplete or
ineffective