Brand Extension (Select a Product)
Brand Extension Assignment: Choose a product that would benefit from a brand extension. {Take a look at this: The Best (and Worst) Brand Extensions – Adweek
The product chosen is Vicks Oral B Vitamin, from VICKS Company.
They do not have this product, and is similar to Emergen C brand.
Unless you have a better idea.
www.adweek.com/brand-marketing/best-and-worst-brand-extensions-146966/ Feb 4, 2013 - In theory, launching a successful brand extension should be easy.
All you have to do is take a familiar name and slap it on a new product in.
Write a five (5)-pages paper discussing how brand extension can be created for that product. Include a strong supporting rationale for the brand extension.
Areas to include:
1. Brand (to include a brief background).
2. Extension idea.
3. Rationale/justification or need for the new idea relates the idea back to the company's mission statement.
4. Target market.
5. Marketing/launch strategy (to include pricing and channel strategy).
6. Ethical considerations .
7. Conclusion