PRESENTING YOUR BUSINESS
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Company Description and SWOT Analysis
Timeka Ash
Strayer University
BUS 599: Strategic Management
Professor Dr. Andrea Banto
October 25, 2020
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Company Description and SWOT Matrix
Company Name and Product
Zodiac Freakz is a company that emphasizes the production of sexual enrichment products.
For a long time, libido among men and women has been a great concern across the globe. We
have witnessed many couples, or lovers fight depression due to a lack of sexual arousal or libido.
Therefore, Zodiac Freakz intends to focus on producing, supplying libido-enhancing and
strengthening properties made from aphrodisiac essential oils. These products influence the
current marketplace. By introducing the new libido enhancing products in the market, I intend to
bring something new in the market that will blend the various available libido-enhancing
products. Understandably, POTION 69 is for all phases of adult life, designed to support human
pleasure and sexual wellness. Zodiac Freakz is a significant name for my new venture because it
has been in the market for a long time, purposely focused on producing handmade body oil
products with unique scents.
Mission Statement
Zodiac Freakz has a unique mission statement. “Sexual enhancement is essential in life,
therefore, Zodiac Freakz provides POTION 69 which is essential for all phases of adult life,
designed to support human pleasure and sexual wellness” the information included in this
mission statement is vital and paramount for the company since it helps managers to reach the
target audience. My mission statement has components such as the name of the company, the
type of product offered, and the purpose of the product thereof. The company's name helps
consumers and interested parties know and find more information regarding the product producer
(Lynch, 2018). In this case, Zodiac Freakz is the name of the company. The product's name is
paramount is stating and informing the consumers about what the company offers to the market.
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In this case, Zodiac Freakz intends to offer POTION 69 as a sexual enhancement product to its
consumers. The purpose of POTION 69 by Zodiac Freakz is to help people of all ages enhance
their sexual urge. Therefore, each component of the mission statement plays a vital role in
product marketing and awareness.
Trends in the industry
The global perfume market has experienced significant expansions over the years.
According to the 2018 industry insights, the perfume market had a value of 31.4 billion USD.
The market has considerably grown over the years, and more expansions are expected to be seen
in 2025. The growth in the perfume market is attributed to the rapid growth in personal
grooming. People have developed a top-notch demand for luxury and exotic fragrances
increasingly. More so, the perfume and fragrance industry has significantly grown due to
consumers' increased spending, especially on premium and luxury fragrances, because most of
the consumers earn high income; thus, their living standards are much better to sustain them in
the global market.
Zodiac Freakz is one of the most influential industries known to produce handmade
perfumes. The current perfume and fragrance industry have evolved for both cosmetic and
personal care. Perfumes form a strong essence for personal care and building confidence among
the users. Therefore, aligned with the care and confidence provided by scented perfumes,
POTION 69, among other libido enhancing products, is essential in the current industry. There
are other brands used for improving libido for men of all ages (Lynch, 2018). Libido is an issue
of concern in the current era. One among five men encounters low sex drive; therefore, POTION
69 will help men get their sex life satisfaction. Given that it is an all-natural supplement, it is
specially designed for spicing up sexual life without causing any side effects.
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Strategic position
Strategic positioning is vital in start-up businesses since it reflects the distinctive value chain
that configures all business processes and operations. When managers or business owners
strategically position their businesses, it is nearly impossible for competitors to emulate.
Businesses adopt various positioning strategies, depending on the age of the company. In this
case, quality positioning and benefit positioning will be the best strategic position for Zodiac
Freakz POTION 69. Consumers will have insights about our products, reliability, and durability
in the quality positioning strategy and determine if the cost is worth it. Benefit positioning will
help us market the best features contained in our products. For instance, our products will
enhance libido or sexual life among people of all ages. The use of social media platforms and
other online mechanisms will help implement our strategic positions.
Distribution
Zodiac Freakz libido enhancing products will be distributed through various channels. Since
it is a start-up business, we intend to distribute and sell our products through online methods.
However, the company can build storefront or form live interaction with consumers to increase
its market and consumer base. Since the current generation is clued on social media and online
adverts to purchase and view their interests, online distribution channels become essential and
the main medium to ensure our products reach various consumers regardless of their location.
SWOT Analysis
Strengths
Offering Customization to customers
(product differentiation)
Outstanding Customer Service
Perfume blends are unique recipes and
Weaknesses
Lack of brand awareness
Not approved by the FDA
Ingredient transparency (i.e.) secret
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original
Fragrances are sensual, never
overpowering
We have competitively priced according to
industry pricing
elements
Perfume/liquids are considered hazards in
the mail system-special shipping required.
Sold online in start-up so individuals
cannot smell before buying
Opportunities
Growth amongst independent
representatives/ partnerships
Pop-up events/ social gatherings,
online/offline
Subscription program for new customers to
receive discount/rewards
Advertising with social media technology
and Google ads
Opening a storefront for live interaction
Product reach: there are 15 cities withing
100-mile radius of Columbia SC, in
surround states like NC & GA which
allows introduction of product to different
states
Threats
Market penetration
Competition from other libido-enhancer
producers
Differential pricing from other products
Enough Capital to sustain the products in
the market
Increase in supplier prices
economic decline
Changes in demographics affecting your
business,
Changes in regulations
There is growth in demand for natural products, especially in the sexual life
domain. That implies that Zodiac Freakz will maximize all the strengths and
opportunities, which will, in return, help mitigate the threats available as well as
improving on the weaknesses underlined. For instance, we will offer customized products
to our clients through an online advertisement. This will help in enhancing market, enrich
customers experience, penetrate, and reach more customers. Online advertisements will
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also help improve and enhance brand awareness since many people will learn about
Zodiac Freakz through their various social media platforms (Hitt & Duane, 2017).
In conclusion, sexual enhancement is an issue of concern among people of all
ages and gender. Zodiac Freakz intends to help solve this puzzle by providing natural-
based products such as POTION 69, essential in improving the libido levels among all
the victims.
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References
Hitt, M., & Duane, Ireland, R. (2017). The intersection of entrepreneurship and strategic
management research. The Blackwell handbook of entrepreneurship, 45-63.
Lynch, R. (2018). Strategic management. Pearson UK.