wk 10
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Week 3 Assignment - Company Description and SWOT Analysis |
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Criteria |
Ratings |
Pts |
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Describe your company's name and its significance, the product or service on which the company is focusing and include the mission statement. <cf39c54d-461f-47bb-a3b3-dbdd534cf3c5> view longer description |
20 to >17.99 pts Exemplary Described the company's name and its significance, the product or service on which the company is focusing and included the mission statement. <41615310-0f6c-407c-9777-62eca8762c04> 17.99 to >15.99 pts Competent Described the company's name and its significance, the product or service on which the company is focusing and included the mission statement, but the description and mission statement lack clarity and details. <970cef02-32eb-4bd8-8a4e-4f16e6bc4ba5> 15.99 to >13.99 pts Needs Improvement Described the company's name and its significance but included only a partial description of the product or service on which the company is focusing and an incomplete mission statement. <3298e01e-0564-472f-b240-1d9ab7add54b> 13.99 to >0 pts Unacceptable Did not describe the company’s name and its significance, the product or service on which the company is focusing and did not include the mission statement. <7c1ad236-3b06-43c5-83be-02c04af26e77> Comments Good effort responding to the first question, Paula! The company name was explained but also clarify why it is a good name for the company. The company name is your brand and should be unique and easily remembered. It is very important to describe all sources of your revenue (what you sell and any variations) and what makes you unique. Clarity is key here. You must be convincing! If investors are unclear about your business, they will be less likely to invest. The mission statement needs revising as it is too long. Be sure to review the feedback under your Week 1 discussion. Your mission should be a clear and coherent statement about what you do, how you stand out, and how you plan to do business. The mission statement will impact the strategy the company develops to achieve the goals. When performance is measured, we need to refer back to the mission to ensure we are aligned with it. A compelling mission statement contributes to a unique and recognizable brand identity, setting the organization apart from competitors. |
17.99 / 20 pts |
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Describe three trends in the specific industry, focusing on the particular type of product or service and provide industry information. <d0b0acd6-2c32-4a7b-be4d-a93c70c8d329> view longer description |
20 to >17.99 pts Exemplary Demonstrates understanding of the industry. The description of trends is clear, well-organized, and directly relevant to the specific type of product or service within the industry. Supports the information about trends with substantial, reliable, and up-to-date data. <9e358fa3-42f7-4051-9430-f725a9148c67> 17.99 to >15.99 pts Competent Shows a solid understanding of the industry and discusses trends competently. Provides some data to support trends, but it may be lacking in either quality or quantity. <4d778701-21e6-4407-8dd9-c2b03c50b7f4> 15.99 to >13.99 pts Needs Improvement Demonstrates a limited understanding of the industry, and the discussion of trends lacks depth or relevance. The description of trends is unclear or disorganized, and their relevance to the product or service is not well-established. Insufficient resources are provided to support the information.<2e54c24b-261b-47a1-8bab-0fe28a5af426> 13.99 to >0 pts Unacceptable Did not describe three trends in the specific industry, focusing on the particular type of product or service and did not provide industry information. <e9d8ccd0-7116-4340-a050-d0fb3aed4eea> Comments Good job analyzing and presenting the trends in the industry. It is important to understand the trends to identify patterns and take advantage of opportunities. Pay attention to past performance and growth projections as well. Evaluating the industry increases your knowledge about the factors contributing to the company's success and shows potential investors that you understand the external business conditions in which your company operates. The opportunities you identify as a result of this analysis will allow you to develop strategies for growth. |
20 / 20 pts |
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Select a strategic position for the chosen company and justify the selection. Explain how it will be implemented to distinguish your product or service from the competition. <98a2adea-218b-432b-b7d4-db01d53433d9> view longer description |
20 to >17.99 pts Exemplary Selected a strategic position for the chosen company and justified the selection. Explained how it will be implemented to distinguish your product or service from the competition.<1ca4b2ee-8eb2-43e4-8cac-c1b8bc051775> 17.99 to >15.99 pts Competent Selected a strategic position for the chosen company and justified the selection. Provided some explanation on how it will be implemented to distinguish the product or service from the competition, but the description is incomplete. <8b4e78a8-e99a-44f6-8a88-8fef74472eda> 15.99 to >13.99 pts Needs Improvement Selected a strategic position for the chosen company but did not justify the selection. Did not explain how it will be implemented to distinguish the product or service from the competition. <9f4bd6e7-4986-41b1-9591-c213be43f2ca> 13.99 to >0 pts Unacceptable Did not select a strategic position for the chosen company and did not justify the selection. Did not explain how it will be implemented to distinguish the product or service from the competition. <64037443-8e1c-4d4f-898c-aec5c595ea24> Comments Supporting the answer more robustly, I think it would have clarified why the chosen strategic position is the best fit for your company. Describe in more detail the implementation process and how the company can differentiate itself from the competitors identified by using this strategic position. The strategic position allows the company to establish a position in the market and clarify how you will compete or what sets you apart from other companies. To determine the best strategic position, evaluate your strengths, interests, and what differentiates you from the competition. A clear strategic position influences every aspect of your business, such as developing new products, marketing approaches, operations, and location. Your strategic position can evolve over time. When opportunities in the market are found, the company will always have to identify a strategic position to distinguish its company from others. |
17.99 / 20 pts |
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Describe the company’s distribution channels and provide the rationale for the selection.<be0fafa4-6d6f-4667-a7f2-e47b845fbed0> view longer description |
20 to >17.99 pts Exemplary Described the company’s distribution channels and provided the rationale for the selection. <c43eb506-8bcf-458b-975c-d1c70eda2d2e> 17.99 to >15.99 pts Competent Described the company’s distribution channels and provided the rationale for the selection, but the description and rationale are incomplete.<cb349e67-0dec-4cb3-bbb1-20bc3ad59c4a> 15.99 to >13.99 pts Needs Improvement Described the company’s distribution channels but did not provide a rationale for the selection of each channel. <0afdf787-8d2c-473c-bcee-7c0922bb2598> 13.99 to >0 pts Unacceptable Did not describe the company’s distribution channels and did not provide the rationale for the selection.<9361c705-cf6d-4d68-b629-251b0aa1877d> Comments I like how the distribution approach was described. Nice job justifying your selection. To increase sales, you want to distribute what you sell most effectively to reach the end user, your target market. The strategy may change as your business progresses. |
20 / 20 pts |
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Develop the final draft of the company’s SWOT analysis and include a summary of the key learnings from your matrix. <075afb3b-48cf-4f78-9f23-35c9c29f5143> view longer description |
25 to >22.49 pts Exemplary Developed the final draft of the company’s SWOT analysis and included a summary of the key learnings from your matrix. <d687f308-3965-4681-b367-82f72315461d> 22.49 to >19.99 pts Competent Developed the final draft of the company’s SWOT analysis and included a summary of the key learnings from your matrix, but the final draft and summary are incomplete.<75356f32-559d-4cd7-a2a1-71c17691726b> 19.99 to >17.49 pts Needs Improvement Developed the final draft of the company’s SWOT analysis but did not include a summary of the key learnings from the matrix and some items in the SWOT are incorrect. <ad6a22c3-53b1-4b92-998c-3aaa92b6cadf> 17.49 to >0 pts Unacceptable Did not develop the final draft of the company’s SWOT analysis and did not include a summary of the key learnings from your matrix. <d09d436a-c824-4a3c-b233-b5d485751375> Comments Great job outlining the items in the SWOT matrix. You have proven that you understand how to analyze organizations from a SWOT analysis standpoint. The SWOT analysis determines what assists the firm in accomplishing its objectives and what obstacles it must overcome or minimize to achieve desired results. Great job summarizing the key learnings from this analysis. This information will be used when making decisions. |
25 / 25 pts |
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Write a paper that is clear, includes appropriate writing mechanics, and follows SWS formatting requirements. <47433e9e-9c94-4ada-a3b0-23f9fce7fdbc> view longer description |
20 to >17.98 pts Exemplary Writing has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present. <01433a16-efd1-434a-8838-33ce1b81f904> 17.98 to >15.98 pts Competent Writing has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present. <b7487b5e-f378-49d6-aac9-9144820997f6> 15.98 to >13.98 pts Needs Improvement Writing has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present. <ec86d0fe-3d37-42f0-9179-30a7c54ec261> 13.98 to >0 pts Unacceptable Did not submit or incompletely Writing has spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. More than 6 errors present. <6db35032-0057-4721-b2dc-6e7825489b28> Comments As a final note, there were a few formatting issues with the paper. Direct quotes should not be used. Instead, paraphrase and cite accordingly. Be sure to review the paper before submitting it to ensure there are no spelling, clarity, or organization errors. Use Grammarly to check your paper.Make the necessary adjustments for the final business plan due week 10. |
17.98 / 20 pts |
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Total Points: 118.96 |