MKT 345- assignment 3

Aramis
week3assignment.docx

APA Papers 1

1

Web Project

Saint Leo University

Week 3 – Blog & Twitter Activity

MKT 345

Dartagnan Simmons

Introduction

Marketing is an interesting activity or task needed in every company that deals with products and services to increase sales by promoting the product to new and existing customers. My interest in the marketing career developed long ago after helping our family business promote products through personal selling technique and reflecting on that scenario is where I notice some gaps that were there. My dream job is to work as a digital marketer in a non-alcoholic beverage company that is Coca Cola Company. The choice of the company is based on the passion in working in the giant company in the global market and understands what made it stronger and competitive over the years. I chose digital marketing career because currently most people have an access to the popular social media platforms and blogs that would be an essential in conveying the product characteristics and company offers to reach more potential customers (Barker, Barker, Bormann, Zahay, & Roberts, 2017). My interest and passion for digital devices would be an additional benefit in achieving my dreams as a successful digital marketer.

Blog Message # 1

Coca Cola Company is the leading non-alcoholic beverage production company globally and offers multiple quality brands that meet the needs of our customers. We value customer feedback about our products and this trend and has made the company develop customer-oriented products (Barker, Barker, Bormann, Zahay, & Roberts, 2017). We offer quality products and services in our different satellite companies globally. Our global product brand ‘Coke’ is characterized slice of lemon bobbing on the top and ice clinking that gives the drink the best taste. The Coca Cola product ‘Coke’ is of quality and benefit to our health because it creates ease in digestion based on scientific analysis on its ingredients that include gastric acid in the fizzy drinks that eases abdominal pain and blockages (Walker, 2018). The drink is of benefit in stimulating the mind because of the caffeine ingredient that enters the blood stream increasing the concentration and mind focus.

Coke has sugar that would stop nausea and stomach upset that would restore minor stomach complication. The product is also sweet and full of satisfaction that a consumer would always ask for more. Interestingly, a customer would experience an increase in energy after taking the Coke drink because of its rich sugar that is absorbed immediately into the system and would enable an individual conduct their daily tasks. The drink works best for a customer where he/she might take it with snacks and any other dry foods (Walker, 2018). The beverage works best after taking meals. Our products are readily available in stores and retails near you.

Tweet # 1

Coca Cola products are the best in the market and it meets consumer needs because we value customer feedback that helps in improving our product. Coke is our one of our brand that is present in the global market and is beneficial to the consumer health when taken in the right quantities. #Coca Cola for life

Visual

https://www.youtube.com/watch?v=H2bAO2Sbxtk

C:\Users\josh\Desktop\Capture coke.PNG

Coke is an enjoyable and affordable drink that every consumer is interested in having as shown in the video. The consumers are enjoying the drink as indicate by their anxiety and smile after taking Coke brand.

Conclusion

Blogging and social media marketing is the best platform where customer gets information in a brief and clarity because the attention in the digital platform is limited. The content shared is relevant and interesting for a customer to understand the product ingredients and benefits it has on their body. The marketing strategy works best for most industries including the beverage sector.

References

Barker, A., Barker, D., Bormann, N., Zahay, D., & Roberts, M. (2017). Social media marketing: A strategic approach (2nd ed.) Cengage Learning. ISBN: 978-1-305-50275-8

Walker, E. (2018). The surprising health benefits of drinking Coca Cola. BT.com. Retrieved 7 November 2020, from https://home.bt.com/lifestyle/health/healthy-eating/surprising-health-benefits-of-coca-cola-11364003752974.

Web Project

1

Saint Leo

University

Week

3

Blog & Twitter Activity

MKT 345

Dartagnan Simmons

Web Project

1

Saint Leo University

Week 3 – Blog & Twitter Activity

MKT 345

Dartagnan Simmons