McDonald's SWOT - Internal Factors only (strengths and weaknesses now)

Positives Negatives

Internal

· Human resources

Physical resources

Financial resources

· Activities and processes

rengths hat are your own advantages, in erms of people, physical resources, nances?

hat do you do well? What ctivities or processes have met with uccess?

eaknesses hat could be improved in your rganization in terms of staffing, physical resources, funding?

hat activities and processes lack ffectiveness or are poorly done?

Past experiences

External

• Future trends - in your field or the culture The economy

Funding sources (foundations, donors, legislatures) Demogra ph ics The physical environment Legislation

ortunities hat possibilities exist to support or help your effort - in the nvironment, the people you serve, r the people who conduct your ork?

hat local, national, or international rends draw interest to your program?

Is a social change or demographic pattern favorable to your goal? Is a new funding source available?

Have changes in policies made mething easier?

Do changes in technology hold new promise ?

reats hat obstacles do you face that hinder the effort - in the nvironment, the people you serve, r the people who conduct your ork?

hat local, national, or international trends favor interest in ther or competing programs? Is a social change or demographic pattern harmful to your goal?

Is the financial situation of a funder hanging?

Have changes in policies made mething more difficult?

Is changing technology threatening ur effectiveness?

Local, national, or international events