Week 3 - Assignment_ Develop a Crisis Communications Plan

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Week 3 - Assignment: Develop a Crisis Communica�ons Plan

Instruc�ons

In this assignment, you will create a plan for crisis communica�ons in a hospital or health

system environment. The following elements should be included in the plan:

1. Iden�fy at least six poten�al crisis scenarios that could poten�ally occur in the

healthcare environment. Outline the who, what, when, where, and how of these crisis

situa�ons.

2. Define who the key members of your crisis communica�on team will be.

3. A�er defining poten�al crises that can occur in the healthcare environment, create a

table in a Word document to define the threat level of each scenario as low,

moderate, or high risk.

4. Determine the frequency of updates that the crisis communica�on team will provide

the key stakeholders involved in the issue. Also, define how the media will be handled

during the scenario.

5. Write a key message holding statement for each scenario.

Length: 2-3 pages, not including title and reference pages

Resources: Include a minimum of 3 scholarly resources to support your assignment.

Your assignment should demonstrate though�ul consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards.

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