Find Strategic Opportunities

Required Resources

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Read the followings chapters in  Strategic management for organizations :

· Chapter 3: Strategic Thinking

· Chapter 4: External Environmental Analysis 

Recommended Resources

Articles

Free Management Library. (n.d.).  How to conduct market research (Links to an external site.)Links to an external site.   [Blog article]. Retrieved from http://managementhelp.org/marketing/market-research.htm.

· This resource describes the concept of market research and the steps to conduct.

My Strategic Plan. (n.d.).  Vision Statements (Links to an external site.)Links to an external site. . Retrieved from http://mystrategicplan.com/resources/vision-statements/#Criteria. 

· This resource explains mission statements.

Investopedia. (n.d.)  Industry handbook: Porter's 5 forces analysis (Links to an external site.)Links to an external site. . Retrieved from http://www.investopedia.com/features/industryhandbook/porter.asp#axzz1oThwGEo9.

· This resource discusses Porter’s Five Forces.

Multimedia

ideabuyerLLC. (2008, April 5).  Conducting Market Research (Links to an external site.)Links to an external site. [Video file]. Retrieved from http://www.youtube.com/watch?v=2TMvfUYZ3dE 

· This video offers suggestions related to conducting market research.