Responses
WEEK 1 RESPONSES
#1 General Mills mission statement is short but it is easily summed up by "We serve the world by making food people love." General Mills is a large company which serves billions of people on six contents. General Mills owns many other large companies and brands like Cheerios, Betty Crocker & Blue Buffalo. The Stakeholders for General Mills can be broken into three main groups which are the share holders, the employees and the consumers who love the product. The share holders hold a significant amount and have a high stake in the business because they have some power in making business decisions. Employees have stake due to their jobs but some also fall into both categories. Some employees have stock in the company allowing them to have two levels of stake in the business. Lastly, the consumers they have an interest due to their love of the product and in recent time we have seen consumers band together and save some businesses.
Kraft-Heinz is another large food company. The own several other brands like Oscar Meyer, Kool-Aid and Jell-O amongst others household brands. The mission statement is summed up by their desire to bring joy through food. The same group of people who are stakeholders in General Mills. The stock holder, employees and consumers. Both companies missions statements are vague but gauged more toward being a customer focused business.
Reference
General Mills: Purpose. General Mills: A U.S.-based food company. We serve the world by making food people love, providing quality brands in more than 100 countries on six continents. (n.d.). https://www.generalmills.com/en/company/purpose.
The Kraft Heinz Company. (n.d.). https://www.kraftheinzcompany.com/purposevisionvalues.html.
#2 General Mills is an amazing food company and has continued to grow over the years. To be successful a company has to strategic plan because they need to know what they are working for and towards. The ways a company can do this is by establishing a mission and vision statement. As we learned in the background readings a mission statement is basically why a company exists (Trident, n.d.). After reviewing the General Mills website, I really could not find anything. Due to the company having healthy food and delivering food around the world, I think it would have to be its ability to deliver healthier food options to the world.
A vision statement on the other hand focuses more on the beliefs of the company and what they are trying to do in the future (Trident, n.d.). After reviewing General Mills website, I believe the vision statement is “Our purpose is to make food the world loves.” (General Mills, n.d.).
The stakeholders at General Mills consist of “employees, customers, communities and shareholders” (General Mills, N.d.). I do think you could add suppliers and manufacturers because they have need them to be able to provide products to make food and boxes and crates, etc.
While General Mills has a wide variety of products from cereals to ice cream and soups etc, another company that is big in the food industry is Tyson Foods. Tyson Food is largely a meat company making chicken, beef and pork products. Their mission statement is “Sustainably Feed the World With the Fastest Growing Protein Brands” (Tyson Foods, N.d.). The vision statement is ““Raising the world’s expectations for how much good food can do” (Tyson Foods, N.d.). The stakeholders for Tyson Foods include the same as General Mills.
I believe that both companies are really close to each other in what they bring. They both want to bring healthy good food to the world. General Mills has a little hand up because of their portfolio in what the can bring to the table in regards to the number of different products it offers.
References
Trident. (N.d.). Module 1 – Background. Retrieved from https://tlc.trident.edu/d2l/le/content/161051/viewContent/4094095/View.
General Mills. (N.d.). Company. Retrieved from https://www.generalmills.com/en/company/purpose.
General Mills. (N.d.). Investors. Retrieved from https://investors.generalmills.com/press-releases/press-release-details/2020/General-Mills-Leads-Food--Beverage-Sector-in-Americas-Most-Just-Companies-List-by-Forbes-and-JUST-Capital/default.aspx#:~:text=%E2%80%9CWhen%20we%20do%20right%20by,deliver%20long%2Dterm%20success.%E2%80%9D.
Tyson Foods. (N.d.). Purpose. Retrieved from https://www.tysonfoods.com/who-we-are/our-story/purpose-values.