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This blog will look at Ford Company and recommend one product that the firm can produce. Ford is known worldwide for its insistence on quality. Its cars, for example, have been known to survive tough conditions and are, therefore, admired by consumers. One of its favorite line of products is the SUVs. More than 500,000 vehicles were sold all over the world last year (Ford, 2017). The organization is also known for being an excellent source of employment. It pays women and men equally depending on their skills, qualifications, and knowledge. These are some of the reasons as to why I choose to focus on Ford. Due to the huge customer base, the firm is in a perfect position to introduce new products and services to customers. The general public expects from the company nothing less than excellent quality.

I will consider introducing electric trucks to the consumers. Though various companies have ventured into this market, it is yet to be fully exploited. Furthermore, clients have run into problems while using their products. Ford can woo customers by its clean record when it comes to selling quality items. Electric trucks will, therefore, be the best application subject.

Research Objectives

1. Identify the consumer needs and wants.

2. Conduct a competitor analysis.

3. Identifying the specific segment of the population that requires this product.

4. Introduce electric cars to the customers.

Research Design

As stated before, the product that will be introduced to the customers is electric trucks. Since Ford is already known for its strict adherence to quality, it will attract a lot of clients in the electric vehicle industry. Any issues that will arise as regards to this product will be solved through comprehensive research. For example, I will acquire specific information from Ford’s competitors such as Tesla and Toyota. Primary sources such as interviews and surveys will also be used when interacting with the customers. The collected details will allow me to know some of the mistakes that the competitors committed when launching their products and how they can be avoided. The particular segment that the company will focus on is the middle class. This population group has a consistent source of income and can, therefore, afford the electric trucks comfortably (Larson et al., 2014). Some of the secondary sources include journals, competitors’ website, and books. Customers are slowly embracing sustainability. They, therefore, want a clean car that favors their budgets.

References

Ford: https://www.ford.com/future-vehicles/ Accessed on 9th September 2017.

Larson, P. D., Viáfara, J., Parsons, R. V., & Elias, A. (2014). Consumer attitudes about electric cars: Pricing analysis and policy implications. Transportation Research Part A: Policy and Practice, 69, 299-314.

Tesla: https://www.tesla.com/ Accessed on 9th September 2017.