Discussion

Discussion 1

This week of assigned reading mainly focused on describing the channels of distribution. It effectively discussed the marketing framework (Iacobucci, 2016). It is noticed that the distribution channel is a medium that helps the organizations promote the key products offering by the firm in the marketplace and make the customers purchase the products offered by it. The primary purpose of a distribution channel of a firm is to market the products of a firm efficiently and increase the profitability of a firm effectively. It includes the key members like retailers, consumers, wholesalers, and persons that manufacture the products and sell them effectively. The key functions of a channel include performing the activities of a firm like promotion, storage, and ordering, logistics like coordinating goods flow, and sharing the information to the customers via channels. The key tensions of a channel include cost and making appropriate decisions. The supply chain of a firm includes upstream partners and the members of the channel are considered downstream partners. It effectively mentioned the what, why, and how of distribution channels and designing of channels to distribute the products at lower-costs and promote the products directly to the end customers and push goods effectively. The distribution of products can be of different types like wide distribution and exclusive distribution. The key channels that help companies promote the products effectively include push and pull strategies. It also discussed transaction cost analysis, value analysis, and different ways to resolve the conflicts, integration of channels, sharing of revenues, retailing, and retail strategies to grow them well, franchising types like product franchising, business format, e-commerce sales force, catalog sales and integration of channels. I help the organizations select the appropriate format for the business, increase the

sales of products and promote the growth of a business effectively. The three American franchises are such as Subway, Starbucks, and First choice haircutters (Seid & Thomas, 2006). The franchises Starbucks and Subway are specialized in the food industry and the First-choice hair cutter are working in the industry of hair cutting. The cost structure of three franchises presented in the below table as:

Franchise name	Fee
Subway	4.5 lakh
Starbucks	3.15 lakh
First choice haircutters	49, 500

 

Based on the fee of three franchises, I would like to purchase the franchise of typical fast food, and the name of the company is Starbucks because it is interesting, and the cost is medium. If I want to take the global company, the first target companies include Australia, America, and Germany because these are developed countries and helps to increase business growth well. The key strategies, I will create to segment customers include customer needs, geography, behavior, and demography.

References:

Iacobucci, D. (2016). Marketing Management. Cengage Learning.

Seid, M. H., & Thomas, D. (2006). Franchising for Dummies. John Wiley & Sons.

Discussion 2

One of the important and crucial stages in the entire life of the product is the supply and the distribution of it. Also the logistics is one of the main necessities in order to obtain the desired goals at the right time. Each of the above three factors are connected with each other in brief. Also the performance of one factor is reliable and dependent on the two. Mainly in this article we will fours on these concepts along with some other. Main intention is to understand the importance and necessity of the above processes. To make the item with the goal that it reacts to the client needs and desires. To painstakingly deal with the cost so it is moderate enough however lofty enough to purchase that item. To impart to their client base when they have new solutions. Based on the degree, the sort, and the assorted variety of your business, you will be confronted with the need to designate a portion of those obligations to outsiders. In view of the time, cost and expertise it requires, distribution is generally the first to go. Makes make a distribution way, a distribution chain or a distribution channel to get the item out of the manufacturing plant, onto the physical area, put the sticker price on it and on the rack, prepared for the client go after it. Supply Chain Management (SCM) recognizes all of customary logistics and furthermore incorporates exercises, for example, promoting, new item improvement, account, and client assistance. Supply Chain Management (SCM) alludes to the coordination of creation, stock, area, and transportation among the members in a supply chain to accomplish the best blend of responsiveness and effectiveness for the market being served .intensive distribution-maker places merchandise and administrations in however many outlets as could be expected under the circumstances. Specific distribution-includes the utilization of in excess of a couple yet not exactly the entirety of the middle people who are eager to convey a specific item. Restrictive distribution-severely constraining the quantity of mediators, the maker needs to keep up power over assistance level and administration yields offered by the affiliates. Consider three franchises namely McDonalds, KFC and the Wal-Mart. The first toe was related to the food sector while the third one related to the retail and supermarket industry. The initial set up cost f the first two would be les or more that the third one based on the number of franchises they own and their performance. If I were to start a franchise I would like to take the franchise of the McDonalds because I would feel that it has got a huge customer base and brand confidence on it. It would make returns in the best time possible.

 

References:

Iacobucci, D. (2018).  Marketing management. 5th ed. Cengage Learning.