wk 16
Online Marketing for a Local Bakery
Team Members
Babitha Bokka
Srujana Kondamadugula
Shalini Desha
Shiva Aditya Rangu
Balakrishna Emani
Responsibilities of team members in the presenation
- Srujana Kondamadugula: Identifying data for marketing
Identifying Data for Marketing
- Marketing is one of the important aspects of running a bakery or any food business/restaurant.
- A bakery can use market research which is nothing but gathering, recording and analyzing the data.
Gathering and recording data includes collecting data and recording it in a computer system.
Analyzing the data includes identifying customer patterns and other trends.
- There are two methods which can be used for market research, one is primary research which gathers new information and the other is secondary research which uses the information which is already present.
- In primary research method, information can be collected through research and observation, observation involves watching the types of behaviors.
- One other important way is to conduct surveys and gather data by asking different kinds of questions. Different kinds of survey’s include
Face-to-Face Survey: This is a simple technique where in the bakery employees can ask their customers about their purchases and interests.
Postal and Online Surveys: In this type of survey method, bakery management can send out questionnaire either through postal means or online to gather data about some of the key aspects of purchases and other things which can be used further for online marketing.
- Secondary research is using existing information instead of gathering new information. Two main sources of secondary research are,
Internal sources: Data records from bakery’s internal database can be analyzed carefully to identify existing customers and their behaviors and their purchases , how often they make purchases and more. This will help in finding targeted customers to use for marketing.
External sources : Bakery can use existing published information, this helps in saving lot of effort and time, information can be accessed from publications and internet. Internet makes it very easier to find out useful information which can be used for marketing. A large number of these sources can be accessed specifically through the internet by using specific search terms.
- Some of the useful internet publications that can be used for identifying data for marketing include
Expenditure and Food Survey – This Shows how customers are spending their money on and how these patterns are changing over time.
Social Trends – Social Trends brings together economic and social data from different means and depicts a clear picture of and how it is covering key areas.
Monthly Digest of Statistics – This gives summary of information from monthly trends.
Regional Trends – Regional profiles, details of households, food habits and living standards and so on.
Annual Abstract of Statistics – Details about population changes, social conditions, production, prices and employment.