Online Marketing Foundations

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Website Evaluation Grading Guide

MKT/440 Version 4

University of Phoenix: School of Business

Website Evaluation Grading Guide

MKT/440 Version 4

Fundamentals of Digital Marketing

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Individual Assignment: Website Evaluation

Purpose of Assignment

This assignment is designed for students to be able to study websites from a new perspective; instead of visiting as a shopper or reader etc, students are starting to shift their mindset to evaluate based on why it’s built as it is, the goals, and purpose. Evaluating different sites from different industries will help provide perspective and see differences and similarities.

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
The student includes 3 websites from companies of different industries and sizes.
The student analyzes the website’s performance in relation to standard components of a digital marketing plan.
The student recommends potential changes to improve website performance based upon their initial impression of the site.
The student assesses how the website ranks by looking it up using a search engine using various keywords.
The paper is no more than one page per website evaluation; 3 pages total.
		*Total Available*	*Total Earned*
		70	#/70

*Writing Guidelines*	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		30	#/30

Assignment Total

100

#/100

Additional comments: