1 page and 2 slides
Paper – 25 points:
1. Summary/ Background: 5 points
· A summary or background of the company and/or country in the case.
· If possible, do an Environmental analysis (SWOT)
2. Situation/ Problem: 5 points
· Identify the main issue or problem and explain it.
3. Solution/ Conclusion: 7 points
· Present solutions to the problem in the case. Use case discussion questions as a guide.
4. References: 3 points. References must include
· Name of magazine, newspaper or website/ url
· Author (if any), Title of article and date
· At least 3 minimum references. No maximum number of references
Cover page – 2 points
· Must include class, semester, team member names, and title of case
Structure – 3 points: 1.5 spaced, 5-8 pages including cover page
· Uniformity of font, spacing, and the correct order of sections as outlined above
Presentation – 20 points: (15 minutes to present; 3-5 minutes for Q & A)
1. Your presentation must correspond to the content in your paper – 6 points
2. Having creative and appropriate visual aids – 5 points
3. Showing enthusiasm and knowledge about your topic – 3 points
4. Time management – 3 points
5. Q & A – 3 points