W2 Case Discussion
The following video case, titled, “Coke Life” is located at the end of chapter 3 and involves an attempt by Coca-Cola to bridge the gap between people’s real selves and their ideal selves with Coke Life.
https://www.youtube.com/watch?time_continue=2&v=aGfdubLAtY8&feature=emb_logo
Initial Post
· All posts are expected to demonstrate the use of proper grammar and be free of typographical and spelling errors.
· Describe the personal and psychological factors that may influence what consumers buy and when they buy it.
· Respond to every aspect of the discussion prompt with originality.
· Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.
· Your initial post should consist of at least 300 words
Discussion Questions
1. How did the Coca-Cola Company try to bridge the gap between people’s real selves and their ideal selves with Coke Life?
2. Coke Life was did not sell well and was discontinued in 2017. What went wrong? Can older companies reinvent themselves with newer products like Coke Life? Name a company that succeeded by doing so and one that did not.