Final Visual Analysis Paper Due
Running head: VISUAL ANALYSIS 1
VISUAL ANALYSIS 2
Visual Analysis
Student Name
College
Author Note
This research is being submitted on *insert date in this format - June 21, 2018*, for Insert Name, Visual Analysis.
Final Visual Analysis Project – Thesis & Outline
Thesis statement
This study seeks to determine the effect of the use of visual perception in the design of websites for companies with analysis of the website of the international courier company Deutsche Post Logistics Company (DHL). The analysis of the website (http://www.dhl.com/en.html) reveals the significance of the use of various technical and design skills to attract web users visiting the web page.
Final Analysis Project
A good website is one that makes the audience want to continue viewing or scroll down to see more. Such websites adhere to several codes make their viewers want to visit these sites more often or even convince a potential customer that the product is the best in the market. The website of Deutsche Post Logistics Company (DHL) uses an extremely bright color to attract visitors’ attention. The big patches of yellow color dispersed all over on this web page are very conspicuous. On visual analysis, we are attracted by the brightness of the web page which highlights the critical details that the advertisers want us to capture.
Also, this website uses attractive images of big cargo planes, ships, and humongous container trucks to pass the message that this company deals with local and international courier services. These images have been designed to change after some time. This technique is employed to keep the viewer on the site waiting for the next image and text. Also, the flickering images are attractive and make the site more appealing. The use of images in advertisements and websites has helped developers create sites that are not only attractive but also interactive (Baxter et.al. 2018)
As you navigate on the images and the texts on the site, pop up messages appear on the screen. This is an excellent way of making the site lively. The photograph of a big plane covering the whole of Europe and facing the American continent is fascinating. This image has been used to pass the message that DHL has made cargo delivery around the globe to become an easy thing (Nilashi et.al., 2015). It shows how people have found it convenient to send their parcels from wherever they are on the planet to any destination.
The website has an image of three adults, two men and a woman, who seem to be discussing something. This photograph illustrates that this company is about professional understanding. From a cultural perspective, this photograph can be defined to mean that DHL offers services to both genders. There is no discrimination along gender lines (Baker, 2016). Moreover, a black engineer is seen in one of the pictures overlooking the loading of a ship. This picture has been included to assure prospective customers that the company has no racial segregation.
The site has very important technical visual aspects that make it even more attractive and lively. At the top of the page, several buttons such as the express button, logistics, and about button, are highlighted when you hover-over. More buttons appear at the bottom. This feature has made the page compact, and simple while remaining very conclusive regarding the details that a prospective client may require to get in touch with the company. Some buttons, such as the express, logistics, and track cargo have to drop down texts that allow the user to access more links that they may require to arrive at the desired pages.
When you first open this web page, your mood is uplifted with the fascinating yellow color used all over the page. You will want to read what has been highlighted and you will want to see more images. The logistics and track buttons have been placed on the right side out of the main section making them even more convenient to access as they do not move as you scroll. The website has social media buttons, a list of partners and a read more button at the bottom to allow new users to learn more about DHL. Listing partners and inclusion of social media buttons in main websites lifts the trust of the public to use a company product (Bidin et.al., 2018).
In conclusion, the use of visual communication is an integral part of the advertisement and attracting prospective customers. In this paper, the use of visual perception in the design of websites for companies has been demonstrated to be a very important technique. With the advancements, witnessed in the media industry, a more innovative way of presenting these images in web pages and social media pages is needed so as to meet the general expectation of the public.
References
Baker, C. N. (2016). Images of Gender and Sexuality in Advertising. The Wiley Blackwell Encyclopedia of Gender and Sexuality Studies, 1-4.
Baxter, G., & Srisaeng, P. (2018). Cooperating to Compete in the Global Air Cargo Industry: The Case of the DHL Express and Lufthansa Cargo AG Joint Venture Airline ‘AeroLogic’. Infrastructures, 3(1), 7.
Bidin, S. A. H., & Lokman, A. M. (2018, March). Enriching the Comfortability Emotion on Website Interface Design Using Kansei Engineering Approach. In International Conference on Kansei Engineering & Emotion Research (pp. 792-800). Springer, Singapore.
Nilashi, M., Ibrahim, O., Mirabi, V. R., Ebrahimi, L., & Zare, M. (2015). The role of Security, Design and Content factors on customer trust in mobile commerce. Journal of Retailing and Consumer Services, 26, 57-6