video review assignment 9&10
(1)
Red Penguins
Highlight the factors that impeded the successful Western branding opportunities (from Baskin Robbins, Coca Cola, and Disney) faciliated by a consortium of investors (then–Pittsburgh Penguins owner Howard Baldwin (with help from star investors like Mario Lemieux and Michael J. Fox)purchased a 50 per cent stake in the Russian Red Army team; commissioning expert Steven Warshaw to market the club in the most Americanized ways imaginable)?
Video:
https://drive.google.com/file/d/1PdcD5HreZFoZXGImxq_FEPn2iimI2U8-/view
Source: Podcast with the director on failed licensing deal with Disney: https://www.sportsnet.ca/hockey/nhl/qa-red-penguins-creators-talk-mario-lemieux-disney-mob-ties/
(2)
Basic Fit
What is the idea behind Basic-Fit’s swarming or fortressing strategy?
What drives country localizations for a particular gym chain? Ideally, compare and contrast Europe and the U.S. and elaborate why the US gym models have not found major adoption in Europe?