response

(Victoria)Column A:

Attitude towards online purchasing: When purchasing online, especially higher value items, it is important for the customer to feel safe in all aspects of their purchase. Attitude towards online purchasing should be positive. This could be achieved by providing secure payments, shipment tracking, and positive reviews from other customers. 

Website features: Website security is important when it comes to conducting transactions online. Customers should feel confident in paying through the website and have a good experience. The website should be accessible by anyone and include captions on photos or videos to improve the usability. Accessibility determines who can successfully use a company's website and can make or break a digital business (Acosta-Vargas, P., Salvador-Acosta, B., Salvador-Ullauri, L., & Jadán-Guerrero, J., 2022).

Column B:

Sponsorships: This company could benefit from sponsorships from popular skateboarders. Sponsorships would bring a larger audience to the website and increase sales. Sponsorships often benefit both the company and the person who is sponsored by them. The person who is sponsored gets to show off a product that they enjoy and get paid for it while the company gains content and increased traction. 

Banner ads: Banner ads are a good way to advertise to customers on a website because they are hard to miss going all the way across the screen. Landyachtz uses this strategy to advertise their offer of free shipping on orders over $100. This gives customers incentive to pay over $100 and can help to increase sales. Banner ads are a great way to grab the viewers attention. Banner ads were very popular in the early years of the internet and continue to be seen today (Bicak, P, 2022). 

Column C:

SEO: Search engine optimization is beneficial because it helps to bring a companies webpage closer to the top of search results. This brings more views to the website and brings in a larger audience. Reaching a larger audience can lead to more sales. 

Cookies: Cookies are beneficial for websites to use to remember some information about users. They can use this data to advertise to customers things that they are more likely to enjoy. Part of the online advertising process includes cookies (Bicak, P, 2022). 

Bicak, P. (2022). Profit over privacy: How surveillance advertising conquered the internet. Communication Research Trends, 41(1), 18-20. Retrieved from https://portal.lib.fit.edu/login?url=https://www.proquest.com/scholarly-journals/profit-over-privacy-how-surveillance-advertising/docview/2640414186/se-2?accountid=27313

Acosta-Vargas, P., Salvador-Acosta, B., Salvador-Ullauri, L., & Jadán-Guerrero, J. (2022). Accessibility challenges of e-commerce websites. PeerJ Computer Science, doi:https://doi.org/10.7717/peerj-cs.891