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VCLA_Form_990.pdf

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Other expenses (Part IX, column (A), lines 11a–11d, 11f–24e) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total expenses. Add lines 13–17 (must equal Part IX, column (A), line 25) . . . . . . . . . . . . . . . . . . . . . . .

Gross receipts

Check if applicable:

For the 2017 calendar year, or tax year beginning

Application pending

City or town, state or province, country, and ZIP or foreign postal code

Amended return

terminated

Room/suiteNumber and street (or P.O. box if mail is not delivered to street address)

Initial return

Name change

Address change

Name of organization

u Go to www.irs.gov/Form990 for instructions and the latest information.Internal Revenue Service Department of the Treasury

OMB No. 1545-0047

Form

Telephone numberE

Employer identification numberDCB

, and endingA

Open to Publicu Do not enter social security numbers on this form as it may be made public.

Return of Organization Exempt From Income Tax 2017990

Inspection

Doing business as

G $

F Name and address of principal officer:

H(a)

H(b)

H(c)

Is this a group return for subordinates?

Are all subordinates included?

If "No," attach a list. (see instructions)

Group exemption number u

Yes No

NoYes

Tax-exempt status:

Website: u

Form of organization:

501(c) 4947(a)(1) or 527( ) t (insert no.)

Corporation Trust Association Other u L Year of formation: M State of legal domicile:

SummaryPart I 1

Briefly describe the organization's mission or most significant activities: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Check this box u

Number of voting members of the governing body (Part VI, line 1a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of independent voting members of the governing body (Part VI, line 1b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total number of individuals employed in calendar year 2017 (Part V, line 2a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total number of volunteers (estimate if necessary) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total unrelated business revenue from Part VIII, column (C), line 12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net unrelated business taxable income from Form 990-T, line 34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7b

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

if the organization discontinued its operations or disposed of more than 25% of its net assets.

Contributions and grants (Part VIII, line 1h) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Program service revenue (Part VIII, line 2g) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment income (Part VIII, column (A), lines 3, 4, and 7d) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other revenue (Part VIII, column (A), lines 5, 6d, 8c, 9c, 10c, and 11e) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue – add lines 8 through 11 (must equal Part VIII, column (A), line 12) . . . . . . . . . . . . . . .

Prior Year Current Year

16a

Grants and similar amounts paid (Part IX, column (A), lines 1–3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefits paid to or for members (Part IX, column (A), line 4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Salaries, other compensation, employee benefits (Part IX, column (A), lines 5–10) . . . . . . . . . . . . . . .

Professional fundraising fees (Part IX, column (A), line 11e) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Total fundraising expenses (Part IX, column (D), line 25) u . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Revenue less expenses. Subtract line 18 from line 12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Beginning of Current Year End of Year

Total assets (Part X, line 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities (Part X, line 26) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets or fund balances. Subtract line 21 from line 20 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

DAA Form 990 (2017)

Sign Here

Paid

Preparer

Use Only

Under penalties of perjury, I declare that I have examined this return, including accompanying schedules and statements, and to the best of my knowledge and belief, it is true, correct, and complete. Declaration of preparer (other than officer) is based on all information of which preparer has any knowledge.

Signature of officer Date

Type or print name and title

CheckPreparer's signature Date PTIN

self-employed

Firm's name Firm's EIN }

Firm's address Phone no.

For Paperwork Reduction Act Notice, see the separate instructions.

Part II Signature Block

May the IRS discuss this return with the preparer shown above? (see instructions) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . NoYes

A c ti

v it

ie s &

G o

v e rn

a n

c e

R e v e n

u e

E x p

e n

s e s

N et

A ss

et s

or Fu

nd B

al an

ce s

501(c)(3)

ifPrint/Type preparer's name

}

Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except private foundations)

Final return/

07/01/17 06/30/18

Ventura County Lodging Association

1891 Goodyear Avenue

Ventura CA 93003

Victor Dollar 1891 Goodyear Ave., Suite 622 Ventura CA 93003

2,923,280

X 6 www.venturacountywest.com

X 2011 CA

To promote the common interest of lodging businesses throughout the cities of Ventura, Oxnard, Camarillo, and Port Hueneme.

12 12 0 12

0 0

0 2,900,151 2,923,280

0 0

2,900,151 2,923,280 0 0 0 0

0 2,447,184 2,474,605 2,447,184 2,474,605 452,967 448,675

1,524,660 1,978,948 3,207 8,820

1,521,453 1,970,128

Victor Dollar Chairman

Kevin Sumida Kevin Sumida 01/31/19 P00667509

Roschke & Wall Business Adv and CPAS Inc 30300 Agoura Rd # 250 Agoura Hills, CA 91301-5417

N00004 01/31/2019 8:33 AM

Form 990 (2017) Page 2 Part III Statement of Program Service Accomplishments

1 Briefly describe the organization's mission:

Did the organization undertake any significant program services during the year which were not listed on the2

prior Form 990 or 990-EZ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes," describe these new services on Schedule O.

Did the organization cease conducting, or make significant changes in how it conducts, any program

services? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes," describe these changes on Schedule O.

Describe the organization's program service accomplishments for each of its three largest program services, as measured by

expenses. Section 501(c)(3) and 501(c)(4) organizations are required to report the amount of grants and allocations to others,

the total expenses, and revenue, if any, for each program service reported.

4a (Code: . . . . . . . . . . ) (Expenses $ . . . . . . . . . . . . . . . . . . . . . . . . . . . including grants of $ . . . . . . . . . . . . . . . . . . . . . . . . . . ) (Revenue $ . . . . . . . . . . . . . . . . . . . . . . . . . . )

)$ . . . . . . . . . . . . . . . . . . . . . . . . . .(Revenue)$ . . . . . . . . . . . . . . . . . . . . . . . . . .including grants of$ . . . . . . . . . . . . . . . . . . . . . . . . . . .) (Expenses(Code: . . . . . . . . . .4b

4c (Code: . . . . . . . . . .

$ . . . . . . . . . . . . . . . . . . . . . . . . . . . including grants of $ . . . . . . . . . . . . . . . . . . . . . . . . . . )) (Expenses $ . . . . . . . . . . . . . . . . . . . . . . . . . . )(Revenue

4d Other program services (Describe in Schedule O.)

(Revenue )$(Expenses )$including grants of$

4e Total program service expenses u

Form 990 (2017)DAA

NoYes

Yes No

Check if Schedule O contains a response or note to any line in this Part III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ventura County Lodging Association

To promote the common interest of lodging businesses throughout the cities of Ventura, Oxnard, Camarillo or Port Hueneme.

The implementation of sales and marketing program to promote the common interest of lodging businesses throughout the cities of Ventura, Oxnard, Camarillo and Port Hueneme. The program includes internet marketing and website maintenance, television, radio, and print ads. In addition local marketing efforts promote the unique attraction of lodging businesses in each of the four cities.

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Checklist of Required SchedulesPart IV Page 3Form 990 (2017)

Is the organization described in section 501(c)(3) or 4947(a)(1) (other than a private foundation)? If “Yes,”

complete Schedule A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Is the organization required to complete Schedule B, Schedule of Contributors (see instructions)? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization engage in direct or indirect political campaign activities on behalf of or in opposition to

candidates for public office? If “Yes,” complete Schedule C, Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section 501(c)(3) organizations. Did the organization engage in lobbying activities, or have a section 501(h)

election in effect during the tax year? If "Yes," complete Schedule C, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Is the organization a section 501(c)(4), 501(c)(5), or 501(c)(6) organization that receives membership dues,

assessments, or similar amounts as defined in Revenue Procedure 98-19? If "Yes," complete Schedule C,

Did the organization maintain any donor advised funds or any similar funds or accounts for which donors

have the right to provide advice on the distribution or investment of amounts in such funds or accounts? If

“Yes,” complete Schedule D, Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization receive or hold a conservation easement, including easements to preserve open space,

the environment, historic land areas, or historic structures? If “Yes,” complete Schedule D, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12a

14a

Did the organization maintain collections of works of art, historical treasures, or other similar assets? If “Yes,”

complete Schedule D, Part III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Did the organization report an amount in Part X, line 21, for escrow or custodial account liability, serve as a

custodian for amounts not listed in Part X; or provide credit counseling, debt management, credit repair, or

debt negotiation services? If “Yes,” complete Schedule D, Part IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization, directly or through a related organization, hold assets in temporarily restricted

If the organization's answer to any of the following questions is “Yes,” then complete Schedule D, Parts VI,

VII, VIII, IX, or X as applicable.

Did the organization obtain separate, independent audited financial statements for the tax year? If “Yes,” complete

Schedule D, Parts XI and XII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Is the organization a school described in section 170(b)(1)(A)(ii)? If “Yes,” complete Schedule E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization maintain an office, employees, or agents outside of the United States? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have aggregate revenues or expenses of more than $10,000 from grantmaking,

fundraising, business, investment, and program service activities outside the United States, or aggregate

Did the organization report on Part IX, column (A), line 3, more than $5,000 of grants or other assistance to or

for any foreign organization? If “Yes,” complete Schedule F, Parts II and IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization report on Part IX, column (A), line 3, more than $5,000 of aggregate grants or other

assistance to or for foreign individuals? If “Yes,” complete Schedule F, Parts III and IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization report a total of more than $15,000 of expenses for professional fundraising services on

Did the organization report more than $15,000 total of fundraising event gross income and contributions on

Did the organization report more than $15,000 of gross income from gaming activities on Part VIII, line 9a?

Yes No

14b

14a

DAA

Form 990 (2017)

endowments, permanent endowments, or quasi-endowments? If “Yes,” complete Schedule D, Part V . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization report an amount for land, buildings, and equipment in Part X, line 10? If "Yes,"

complete Schedule D, Part VI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization report an amount for investments—other securities in Part X, line 12 that is 5% or more

Did the organization report an amount for investments—program related in Part X, line 13 that is 5% or more

of its total assets reported in Part X, line 16? If "Yes," complete Schedule D, Part VIII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

reported in Part X, line 16? If "Yes," complete Schedule D, Part IX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization report an amount for other assets in Part X, line 15 that is 5% or more of its total assets

Did the organization report an amount for other liabilities in Part X, line 25? If "Yes," complete Schedule D, Part X . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization's separate or consolidated financial statements for the tax year include a footnote that addresses

the organization's liability for uncertain tax positions under FIN 48 (ASC 740)? If "Yes," complete Schedule D, Part X . . . . . . . . . . . . . . . . . . . .

"Yes," and if the organization answered "No" to line 12a, then completing Schedule D, Parts XI and XII is optional . . . . . . . . . . . . . . . . . . . . . . .

Was the organization included in consolidated, independent audited financial statements for the tax year? If

Part IX, column (A), lines 6 and 11e? If “Yes,” complete Schedule G, Part I (see instructions) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part VIII, lines 1c and 8a? If "Yes," complete Schedule G, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes," complete Schedule G, Part III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11a

11b

11c

11d

11e

11f

12a

12b

foreign investments valued at $100,000 or more? If “Yes,” complete Schedule F, Parts I and IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ventura County Lodging Association

X X

X X X

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Form 990 (2017)

DAA

NoYes

Form 990 (2017) Page 4 Part IV Checklist of Required Schedules (continued)

35a

Was the organization a party to a business transaction with one of the following parties (see Schedule L,

A current or former officer, director, trustee, or key employee? If "Yes," complete Schedule L, Part IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A family member of a current or former officer, director, trustee, or key employee? If "Yes," complete

Schedule L, Part IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

An entity of which a current or former officer, director, trustee, or key employee (or a family member thereof)

was an officer, director, trustee, or direct or indirect owner? If “Yes,” complete Schedule L, Part IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization receive more than $25,000 in non-cash contributions? If “Yes,” complete Schedule M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization receive contributions of art, historical treasures, or other similar assets, or qualified

conservation contributions? If “Yes,” complete Schedule M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization liquidate, terminate, or dissolve and cease operations? If “Yes,” complete Schedule N,

Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization sell, exchange, dispose of, or transfer more than 25% of its net assets? If "Yes,"

complete Schedule N, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization own 100% of an entity disregarded as separate from the organization under Regulations

sections 301.7701-2 and 301.7701-3? If “Yes,” complete Schedule R, Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Was the organization related to any tax-exempt or taxable entity? If “Yes,” complete Schedule R, Part II, III,

or IV, and Part V, line 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have a controlled entity within the meaning of section 512(b)(13)? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes" to line 35a, did the organization receive any payment from or engage in any transaction with a

Section 501(c)(3) organizations. Did the organization make any transfers to an exempt non-charitable

related organization? If “Yes,” complete Schedule R, Part V, line 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization conduct more than 5% of its activities through an entity that is not a related organization

and that is treated as a partnership for federal income tax purposes? If “Yes,” complete Schedule R,

35a

28a

28b

28c

Part VI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24a

24b

24c

24d

25a

25b

substantial contributor or employee thereof, a grant selection committee member, or to a 35% controlled

Did the organization provide a grant or other assistance to an officer, director, trustee, key employee,

current or former officers, directors, trustees, key employees, highest compensated employees, or

Did the organization report any amount on Part X, line 5, 6, or 22 for receivables from or payables to any

year, and that the transaction has not been reported on any of the organization's prior Forms 990 or 990-EZ?

Is the organization aware that it engaged in an excess benefit transaction with a disqualified person in a prior

transaction with a disqualified person during the year? If “Yes,” complete Schedule L, Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section 501(c)(3), 501(c)(4), and 501(c)(29) organizations. Did the organization engage in an excess benefit

Did the organization act as an “on behalf of” issuer for bonds outstanding at any time during the year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

to defease any tax-exempt bonds? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization maintain an escrow account other than a refunding escrow at any time during the year

Did the organization invest any proceeds of tax-exempt bonds beyond a temporary period exception? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

through 24d and complete Schedule K. If “No,” go to line 25a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$100,000 as of the last day of the year, that was issued after December 31, 2002? If “Yes,” answer lines 24b

Did the organization have a tax-exempt bond issue with an outstanding principal amount of more than

organization's current and former officers, directors, trustees, key employees, and highest compensated

Did the organization answer “Yes” to Part VII, Section A, line 3, 4, or 5 about compensation of the

Did the organization report more than $5,000 of grants or other assistance to or for domestic individuals on

Did the organization report more than $5,000 of grants or other assistance to any domestic organization or

25a

24a

domestic government on Part IX, column (A), line 1? If “Yes,” complete Schedule I, Parts I and II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part IX, column (A), line 2? If “Yes,” complete Schedule I, Parts I and III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

employees? If "Yes," complete Schedule J . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes," complete Schedule L, Part I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

entity or family member of any of these persons? If “Yes,” complete Schedule L, Part III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part IV instructions for applicable filing thresholds, conditions, and exceptions):

38 Did the organization complete Schedule O and provide explanations in Schedule O for Part VI, lines 11b and

3819? Note. All Form 990 filers are required to complete Schedule O.

controlled entity within the meaning of section 512(b)(13)? If “Yes,” complete Schedule R, Part V, line 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35b

disqualified persons? If "Yes," complete Schedule L, Part II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

20b

20a

If “Yes” to line 20a, did the organization attach a copy of its audited financial statements to this return? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .b

Did the organization operate one or more hospital facilities? If “Yes,” complete Schedule H . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20a

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Statements Regarding Other IRS Filings and Tax CompliancePart V Page 5Form 990 (2017)

Yes No

DAA Form 990 (2017)

Enter the number reported in Box 3 of Form 1096. Enter -0- if not applicable . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Enter the number of Forms W-2G included in line 1a. Enter -0- if not applicable . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization comply with backup withholding rules for reportable payments to vendors and

reportable gaming (gambling) winnings to prize winners? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Enter the number of employees reported on Form W-3, Transmittal of Wage and Tax

Statements, filed for the calendar year ending with or within the year covered by this return . . . . . . . . . . . . .

If at least one is reported on line 2a, did the organization file all required federal employment tax returns? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Note. If the sum of lines 1a and 2a is greater than 250, you may be required to e-file (see instructions)

Did the organization have unrelated business gross income of $1,000 or more during the year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes,” has it filed a Form 990-T for this year? If “No” to line 3b, provide an explanation in Schedule O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

At any time during the calendar year, did the organization have an interest in, or a signature or other authority

over, a financial account in a foreign country (such as a bank account, securities account, or other financial

account)? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes,” enter the name of the foreign country: u . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

See instructions for filing requirements for FinCEN Form 114, Report of Foreign Bank and Financial Accounts

Was the organization a party to a prohibited tax shelter transaction at any time during the tax year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did any taxable party notify the organization that it was or is a party to a prohibited tax shelter transaction? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12a

If “Yes” to line 5a or 5b, did the organization file Form 8886-T? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Does the organization have annual gross receipts that are normally greater than $100,000, and did the

If “Yes,” did the organization include with every solicitation an express statement that such contributions or

gifts were not tax deductible? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Organizations that may receive deductible contributions under section 170(c).

Did the organization receive a payment in excess of $75 made partly as a contribution and partly for goods

If “Yes,” did the organization notify the donor of the value of the goods or services provided? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization sell, exchange, or otherwise dispose of tangible personal property for which it was

required to file Form 8282? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes,” indicate the number of Forms 8282 filed during the year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization receive any funds, directly or indirectly, to pay premiums on a personal benefit contract? . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization, during the year, pay premiums, directly or indirectly, on a personal benefit contract? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If the organization received a contribution of qualified intellectual property, did the organization file Form 8899 as required? . . . . . . . . . . . . . . .

If the organization received a contribution of cars, boats, airplanes, or other vehicles, did the organization file a Form 1098-C? . . . . . . . . . . . .

Sponsoring organizations maintaining donor advised funds. Did a donor advised fund maintained by the

sponsoring organization have excess business holdings at any time during the year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sponsoring organizations maintaining donor advised funds.

Did the sponsoring organization make any taxable distributions under section 4966? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the sponsoring organization make a distribution to a donor, donor advisor, or related person? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section 501(c)(7) organizations. Enter:

Initiation fees and capital contributions included on Part VIII, line 12 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross receipts, included on Form 990, Part VIII, line 12, for public use of club facilities . . . . . . . . . . . . . . . . .

Section 501(c)(12) organizations. Enter:

Gross income from members or shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross income from other sources (Do not net amounts due or paid to other sources

against amounts due or received from them.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section 4947(a)(1) non-exempt charitable trusts. Is the organization filing Form 990 in lieu of Form 1041? . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes,” enter the amount of tax-exempt interest received or accrued during the year . . . . . . . . . . . . . . . . . . . .

12a

7d7d

10a

10b

11a

11b

12b

and services provided to the payor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

organization solicit any contributions that were not tax deductible as charitable contributions? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Check if Schedule O contains a response or note to any line in this Part V . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13aa

13 Section 501(c)(29) qualified nonprofit health insurance issuers.

Is the organization licensed to issue qualified health plans in more than one state? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Note. See the instructions for additional information the organization must report on Schedule O.

Enter the amount of reserves the organization is required to maintain by the states in which

the organization is licensed to issue qualified health plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Enter the amount of reserves on hand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .c 13c

13b

14a

14bb

14a Did the organization receive any payments for indoor tanning services during the tax year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes," has it filed a Form 720 to report these payments? If "No," provide an explanation in Schedule O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(FBAR).

Ventura County Lodging Association

5 0

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Section C. Disclosure

Form 990 (2017)DAA

NoYes

Form 990 (2017) Page 6 Part VI Governance, Management, and Disclosure For each "Yes" response to lines 2 through 7b below, and for a "No"

response to line 8a, 8b, or 10b below, describe the circumstances, processes, or changes in Schedule O. See instructions.

Section A. Governing Body and Management

10a

11a

Enter the number of voting members of the governing body at the end of the tax year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Enter the number of voting members included in line 1a, above, who are independent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Did any officer, director, trustee, or key employee have a family relationship or a business relationship with

any other officer, director, trustee, or key employee? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization delegate control over management duties customarily performed by or under the direct

supervision of officers, directors, or trustees, or key employees to a management company or other person? . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization make any significant changes to its governing documents since the prior Form 990 was filed? . . . . . . . . . . . . . . . . . . . . . . .

Did the organization become aware during the year of a significant diversion of the organization’s assets? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have members or stockholders? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have members, stockholders, or other persons who had the power to elect or appoint

one or more members of the governing body? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Are any governance decisions of the organization reserved to (or subject to approval by) members,

Did the organization contemporaneously document the meetings held or written actions undertaken during the year by the following:

The governing body? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Each committee with authority to act on behalf of the governing body? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have local chapters, branches, or affiliates? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes,” did the organization have written policies and procedures governing the activities of such chapters,

affiliates, and branches to ensure their operations are consistent with the organization's exempt purposes? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Has the organization provided a complete copy of this Form 990 to all members of its governing body before filing the form? . . . . . . . . . . . . . .

Is there any officer, director, trustee, or key employee listed in Part VII, Section A, who cannot be reached at

the organization’s mailing address? If “Yes,” provide the names and addresses in Schedule O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10a

11a

Yes No

12a

16a

Section B. Policies (This Section B requests information about policies not required by the Internal Revenue Code.)

Did the organization have a written conflict of interest policy? If “No,” go to line 13 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Were officers, directors, or trustees, and key employees required to disclose annually interests that could give rise to conflicts? . . . . . . . . . .

Did the organization regularly and consistently monitor and enforce compliance with the policy? If “Yes,”

describe in Schedule O how this was done . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have a written whistleblower policy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the organization have a written document retention and destruction policy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did the process for determining compensation of the following persons include a review and approval by

independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision?

The organization’s CEO, Executive Director, or top management official . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other officers or key employees of the organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes” to line 15a or 15b, describe the process in Schedule O (see instructions).

Did the organization invest in, contribute assets to, or participate in a joint venture or similar arrangement

with a taxable entity during the year? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes,” did the organization follow a written policy or procedure requiring the organization to evaluate its

participation in joint venture arrangements under applicable federal tax law, and take steps to safeguard the

organization’s exempt status with respect to such arrangements? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

12a

12b

12c

15a

15b

16a

16b

List the states with which a copy of this Form 990 is required to be filed u . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section 6104 requires an organization to make its Forms 1023 (or 1024 if applicable), 990, and 990-T (Section 501(c)(3)s only)

available for public inspection. Indicate how you made these available. Check all that apply.

Describe in Schedule O whether (and if so, how) the organization made its governing documents, conflict of interest policy, and

financial statements available to the public during the tax year.

State the name, address, and telephone number of the person who possesses the organization's books and records: u

Own website Another's website Upon request

Check if Schedule O contains a response or note to any line in this Part VI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10b

b Describe in Schedule O the process, if any, used by the organization to review this Form 990.

stockholders, or persons other than the governing body? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If there are material differences in voting rights among members of the governing body, or

if the governing body delegated broad authority to an executive committee or similar

committee, explain in Schedule O.

Other (explain in Schedule O)

Ventura County Lodging Association

X X X X

X X

X X X

X X

None

Brian Tucker 1891 Goodyear Ave., Suite 622 Ventura CA 93003 805-644-2500

N00004 01/31/2019 8:33 AM

compensation

organization

compensation from

Section A.

Independent Contractors Compensation of Officers, Directors, Trustees, Key Employees, Highest Compensated Employees, andPart VII

Page 7Form 990 (2017)

DAA Form 990 (2017)

Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees

Complete this table for all persons required to be listed. Report compensation for the calendar year ending with or within the1a

List all of the organization's current officers, directors, trustees (whether individuals or organizations), regardless of amount of compensation. Enter -0- in columns (D), (E), and (F) if no compensation was paid.

List all of the organization's current key employees, if any. See instructions for definition of "key employee."

who received reportable compensation (Box 5 of Form W-2 and/or Box 7 of Form 1099-MISC) of more than $100,000 from the organization and any related organizations.

List all of the organization's former officers, key employees, and highest compensated employees who received more than $100,000 of reportable compensation from the organization and any related organizations.

List all of the organization’s former directors or trustees that received, in the capacity as a former director or trustee of the organization, more than $10,000 of reportable compensation from the organization and any related organizations.

List persons in the following order: individual trustees or directors; institutional trustees; officers; key employees; highest compensated employees; and former such persons.

Check this box if neither the organization nor any related organization compensated any current officer, director, or trustee.

(A) (B) (C) (D) (E) (F)

Name and Title Position

compensation

Reportable

organizations

organization

(W-2/1099-MISC)

Reportable

amount of

Estimated

from the

otherfrom

the

organizations

and related

(W-2/1099-MISC)In d ivid

u a l

tru ste

e o r d

ire cto

em ployee

H ighest

com pensated

In stitu

tio n a l

tru ste

O ffice

K e y e

m p lo

ye e

F o rm

e r

• organization's tax year.

List the organization's five current highest compensated employees (other than an officer, director, trustee, or key employee) • •

•

Check if Schedule O contains a response or note to any line in this Part VII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

organizations

below dotted

week

hours for

Average

hours per

(list any

line)

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

(11)

officer and a director/trustee)

box, unless person is both an

(do not check more than one

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ventura County Lodging Association

Victor Dollar

Chairman 4.00 0.00 X X 0 0 0

Josephine Williams

Treasurer 2.00 0.00 X X 0 0 0

Douglas Wood

Vice-Chair 2.00 0.00 X X 0 0 0

Joseph Cabral

Director 0.50 0.00 X 0 0 0

Mellany Arbues

Director 0.50 0.00 X 0 0 0

Marlyss Auster

Director 0.50 0.00 X 0 0 0

Shannon Hillygus

Director 0.50 0.00 X 0 0 0

Ruben Franco

Secretary 0.50 0.00 X X 0 0 0

Christian Hellot

Director 0.50 0.00 X 0 0 0

Pearl Feist

Director 0.50 0.00 X 0 0 0

Yuliana Gonzalez

Director 0.50 0.00 X 0 0 0

N00004 01/31/2019 8:33 AM

Form 990 (2017)DAA

Form 990 (2017) Page 8 Part VII Section A. Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (continued)

d Total (add lines 1b and 1c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . u

2 Total number of individuals (including but not limited to those listed above) who received more than $100,000 of reportable compensation from the organization u

Yes No

3 Did the organization list any former officer, director, or trustee, key employee, or highest compensated employee on line 1a? If “Yes,” complete Schedule J for such individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For any individual listed on line 1a, is the sum of reportable compensation and other compensation from the

organization and related organizations greater than $150,000? If “Yes,” complete Schedule J for such

individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Did any person listed on line 1a receive or accrue compensation from any unrelated organization or individual

for services rendered to the organization? If “Yes,” complete Schedule J for such person . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Section B. Independent Contractors

1 Complete this table for your five highest compensated independent contractors that received more than $100,000 of compensation from the organization. Report compensation for the calendar year ending with or within the organization's tax year.

2 Total number of independent contractors (including but not limited to those listed above) who received more than $100,000 of compensation from the organization u

(A) Name and business address Description of services

(B) (C) Compensation

In d ivid

u a l

tru ste

e o r d

ire cto

In stitu

tio n a l

tru ste

O ffice

K e y e

m p lo

ye e

em ployee

F o rm

e r

H ighest

com pensated

and related

organizations

the

from other

from the

Estimated

amount of

(W-2/1099-MISC)

organization

Reportable

compensation

Name and title

(F)(E)(D)(C)(B)(A)

organization

compensation

line)

(list any

hours per

Average

hours for

week

below dotted

organizations

(W-2/1099-MISC)

Reportable

organizations

compensation from

uTotal from continuation sheets to Part VII, Section A . . . . . . . . . . . .c

1b Sub-total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . u

(do not check more than one

box, unless person is both an

officer and a director/trustee)

Position

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ventura County Lodging Association

(12) Julie Mino 0.50

Director 0.00 X 0 0 0

Verdin Marketing Ink, Co. 3580 Sacramento Drive Ste 110 San Luis Obispo CA 93401 Marketing 167,963

Ventura Visitors & Convention Burea 101 S. California St. Ventura CA 93001 Leased Employee 151,703

McCue Marketing Communications 1616 W. Burbank Blvd, Ste. C Burbank CA 91506 Marketing 129,004

N00004 01/31/2019 8:33 AM

Form 990 (2017)

DAA

Form 990 (2017) Page 9 Part VIII Statement of Revenue

(A) (B) (C) (D) Total revenue Related or Unrelated Revenue

exempt function revenue

business revenue

excluded from tax under sections

512-514

Federated campaigns . . . . . . .

Membership dues . . . . . . . . . . .

Fundraising events . . . . . . . . . .

Related organizations . . . . . . .

Government grants (contributions) . . .

All other contributions, gifts, grants,

and similar amounts not included above

Noncash contributions included in lines 1a-1f:

Total. Add lines 1a–1f . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

All other program service revenue . . . . . . . . . . . .

$ . . . . . . . . . . . . . . . . . . . . .

uTotal. Add lines 2a–2f . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

C o

n tr

ib u

ti o

n s ,

G if

ts ,

G ra

n ts

a n

d O

th e r

S im

il a r

A m

o u

n ts

P ro

gr am

S er

vi ce

R ev

en ue

Investment income (including dividends, interest,

and other similar amounts) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from investment of tax-exempt bond proceeds

Royalties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross rents

Less: rental exps.

Rental inc. or (loss)

Net rental income or (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Busn. Code

(i) Real (ii) Personal

(ii) Other(i) Securities

7a Gross amount from

sales of assets other than inventory

Less: cost or other

basis & sales exps.

Gain or (loss)

Net gain or (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross income from fundraising events

(not including

of contributions reported on line 1c).

See Part IV, line 18 . . . . . . . . . . . . . . .

$ . . . . . . . . . . . . . . . . . . . . .

Less: direct expenses . . . . . . . . . . .

Net income or (loss) from fundraising events . . . . . . . . . .

Gross income from gaming activities.

See Part IV, line 19 . . . . . . . . . . . . . . .

Less: direct expenses . . . . . . . . . . .

Net income or (loss) from gaming activities . . . . . . . . . . . .

Gross sales of inventory, less

returns and allowances . . . . . . . . . .

Less: cost of goods sold . . . . . . . .

Net income or (loss) from sales of inventory . . . . . . . . . . .

11a

Total revenue. See instructions. . . . . . . . . . . . . . . . . . . . . .

10a

All other revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total. Add lines 11a–11d . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Busn. CodeMiscellaneous Revenue

O th

e r

R e v e n

u e

Check if Schedule O contains a response or note to any line in this Part VIII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ventura County Lodging Association

Assessment Revenue 900099 2,923,280 2,923,280

2,923,280

2,923,280 2,923,280 0 0

N00004 01/31/2019 8:33 AM

Statement of Functional ExpensesPart IX Page 10Form 990 (2017)

DAA Form 990 (2017)

Section 501(c)(3) and 501(c)(4) organizations must complete all columns. All other organizations must complete column (A).

Do not include amounts reported on lines 6b,

7b, 8b, 9b, and 10b of Part VIII.

Grants and other assistance to domestic organizations

and domestic governments. See Part IV, line 21 . . . . . . . . . .

Grants and other assistance to domestic

individuals. See Part IV, line 22 . . . . . . . . . . . . . . .

Grants and other assistance to foreign

organizations, foreign governments, and foreign

individuals. See Part IV, lines 15 and 16 . . . . . . . . . .

Benefits paid to or for members . . . . . . . . . . . . . .

Compensation of current officers, directors,

trustees, and key employees . . . . . . . . . . . . . . . . . .

Compensation not included above, to disqualified

persons (as defined under section 4958(f)(1)) and

persons described in section 4958(c)(3)(B) . . . . . . . .

Other salaries and wages . . . . . . . . . . . . . . . . . . . .

Pension plan accruals and contributions (include

section 401(k) and 403(b) employer contributions)

Other employee benefits . . . . . . . . . . . . . . . . . . . . . .

Payroll taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fees for services (non-employees):

Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Legal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Lobbying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Professional fundraising services. See Part IV, line 17

Investment management fees . . . . . . . . . . . . . . . .

Other. (If line 11g amount exceeds 10% of line 25, column

Advertising and promotion . . . . . . . . . . . . . . . . . . . .

Office expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Information technology . . . . . . . . . . . . . . . . . . . . . . .

Royalties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Occupancy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments of travel or entertainment expenses

for any federal, state, or local public officials

Conferences, conventions, and meetings . . . . .

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments to affiliates . . . . . . . . . . . . . . . . . . . . . . . . .

Depreciation, depletion, and amortization . . . . .

Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other expenses. Itemize expenses not covered

above (List miscellaneous expenses in line 24e. If

line 24e amount exceeds 10% of line 25, column

(A) amount, list line 24e expenses on Schedule O.)

All other expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total functional expenses. Add lines 1 through 24e . . . . .

fundraising solicitation. Check here u if

organization reported in column (B) joint costs from a combined educational campaign and

following SOP 98-2 (ASC 958-720) . . . . . . . . . . . . . . .

(A) (B) (C) (D) Total expenses Program service Management and

general expensesexpenses Fundraising expenses

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Check if Schedule O contains a response or note to any line in this Part IX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Joint costs. Complete this line only if the

(A) amount, list line 11g expenses on Schedule O.) . . . . . . . .

Ventura County Lodging Association

180,560 27,475 23,911

246,506

11,357 7,421

17,124 12,287

635

479 5,084

Marketing and Sales Promo 1,897,613 Collection Fees 29,233 Telephone 7,355 Dues and Subscriptions 7,292

273 2,474,605 0 0 0

N00004 01/31/2019 8:33 AM

Form 990 (2017)

DAA

Form 990 (2017) Page 11 Part X Balance Sheet

(A) (B)

Beginning of year End of year

10a

10c

Cash—non-interest bearing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Savings and temporary cash investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pledges and grants receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Loans and other receivables from current and former officers, directors,

trustees, key employees, and highest compensated employees.

Loans and other receivables from other disqualified persons (as defined under section

4958(f)(1)), persons described in section 4958(c)(3)(B), and contributing employers and

Notes and loans receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Inventories for sale or use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prepaid expenses and deferred charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Land, buildings, and equipment: cost or

Less: accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . .

Investments—publicly traded securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investments—other securities. See Part IV, line 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investments—program-related. See Part IV, line 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other assets. See Part IV, line 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets. Add lines 1 through 15 (must equal line 34) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounts payable and accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Grants payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Tax-exempt bond liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Escrow or custodial account liability. Complete Part IV of Schedule D . . . . . . . . . . . . . . . . . . . . .

Loans and other payables to current and former officers, directors,

trustees, key employees, highest compensated employees, and

disqualified persons. Complete Part II of Schedule L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Secured mortgages and notes payable to unrelated third parties . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unsecured notes and loans payable to unrelated third parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other liabilities (including federal income tax, payables to related third

Total liabilities. Add lines 17 through 25 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Organizations that follow SFAS 117 (ASC 958), check here u

complete lines 27 through 29, and lines 33 and 34.

and

Unrestricted net assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Temporarily restricted net assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Permanently restricted net assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

complete lines 30 through 34.

Organizations that do not follow SFAS 117 (ASC 958), check here u

Capital stock or trust principal, or current funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Paid-in or capital surplus, or land, building, or equipment fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Retained earnings, endowment, accumulated income, or other funds . . . . . . . . . . . . . . . . . . . . . .

Total net assets or fund balances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities and net assets/fund balances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A s s e ts

L ia

b ili

ti e s

N e t

A s s e ts

o r

F u

n d

B a la

n c e s

10a

10b

Complete Part II of Schedule L . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

other basis. Complete Part VI of Schedule D . . . . . . . . . . . .

and

sponsoring organizations of section 501(c)(9) voluntary employees' beneficiary

organizations (see instructions). Complete Part II of Schedule L . . . . . . . . . . . . . . . . . . . . . . . . . . .

of Schedule D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

parties, and other liabilities not included on lines 17-24). Complete Part X

Check if Schedule O contains a response or note to any line in this Part X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ventura County Lodging Association

1,522,646 1,977,413

6,855 5,320 2,014 1,535

1,524,660 1,978,948

3,207 8,820 3,207 8,820

1,521,453 1,970,128

1,521,453 1,970,128 1,524,660 1,978,948

N00004 01/31/2019 8:33 AM

OtherAccrualCash

NoYes

If “Yes,” did the organization undergo the required audit or audits? If the organization did not undergo the

the Single Audit Act and OMB Circular A-133? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As a result of a federal award, was the organization required to undergo an audit or audits as set forth in

of the audit, review, or compilation of its financial statements and selection of an independent accountant? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If “Yes” to line 2a or 2b, does the organization have a committee that assumes responsibility for oversight

Were the organization's financial statements audited by an independent accountant? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Were the organization's financial statements compiled or reviewed by an independent accountant? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accounting method used to prepare the Form 990:

Part XII Financial Statements and Reporting

Page 12Form 990 (2017)

DAA

Form 990 (2017)

If the organization changed its method of accounting from a prior year or checked “Other,” explain in

Schedule O.

If the organization changed either its oversight process or selection process during the tax year, explain in

Schedule O.

required audit or audits, explain why in Schedule O and describe any steps taken to undergo such audits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Reconciliation of Net AssetsPart XI Check if Schedule O contains a response or note to any line in this Part XI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11 Total revenue (must equal Part VIII, column (A), line 12) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total expenses (must equal Part IX, column (A), line 25) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2

Check if Schedule O contains a response or note to any line in this Part XII . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3 Revenue less expenses. Subtract line 2 from line 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets or fund balances at beginning of year (must equal Part X, line 33, column (A)) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other changes in net assets or fund balances (explain in Schedule O) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets or fund balances at end of year. Combine lines 3 through 9 (must equal Part X, line

33, column (B)) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net unrealized gains (losses) on investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Donated services and use of facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Investment expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prior period adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

If "Yes," check a box below to indicate whether the financial statements for the year were compiled or

reviewed on a separate basis, consolidated basis, or both:

Separate basis Consolidated basis Both consolidated and separate basis

Both consolidated and separate basisConsolidated basisSeparate basis

separate basis, consolidated basis, or both:

If "Yes," check a box below to indicate whether the financial statements for the year were audited on a

Ventura County Lodging Association

2,923,280 2,474,605 448,675

1,521,453

1,970,128

N00004 01/31/2019 8:33 AM

Form 990, Page 1
Form 990, Page 2
Form 990, Page 3
Form 990, Page 4
Form 990, Page 5
Form 990, Page 6
Form 990, Page 7
Form 990, Page 8 - Unit 1
Form 990, Page 9
Form 990, Page 10
Form 990, Page 11
Form 990, Page 12
Schedule D, Page 1
Schedule D, Page 2
Schedule D, Page 3
Schedule D, Page 4
Schedule D, Page 5
Schedule O, Page 1
Form 4562, Page 1 - Indirect Depreciation
Federal Asset Report - Form 990, Page 1
CA Asset Report - Form 990, Page 1
AMT Asset Report - Form 990, Page 1
Bonus Depreciation Report - Form 990, Page 1
Depreciation Adjustment Report
Future Depreciation Report - Form 990, Page 1
Future Depreciation Report - Form 990, Page 1
Not Required Statements
CA RRF-1 Filing Instructions
CA Form RRF-1
Form 990, Page 1
Form 990, Page 2
Form 990, Page 3
Form 990, Page 4
Form 990, Page 5
Form 990, Page 6
Form 990, Page 7
Form 990, Page 8 - Unit 1
Form 990, Page 9
Form 990, Page 10
Form 990, Page 11
Form 990, Page 12