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In your research report, be sure to address the following:

· Summarize one or more negative and one or more positive health campaigns, based on results in the community.

· Did the successful campaign have an effect on the targeted population? How?

· What effect could the negative campaign have on the targeted population?

· What did the organization or advocacy group do to help the campaign succeed?

· What did the organization or advocacy group fail to do to help the campaign succeed?

· Identify the criteria required for a successful public health promotion campaign.

· Identify what should be avoided that may cause a public health campaign to turn negative.

· Explain how collaboration with an organization could have been better used to build capacity and mobilize continued community engagement.

· Why did the unsuccessful or less successful campaign fail to generate interest or mobilization in the community?

· What did the organization or advocacy group fail to do that may have contributed to the lack of success?

· What could have been done differently to promote a more positive outcome?

· Explain the importance of “health literacy” in a public health campaign.

· Explain how health literacy applies to public health issues.

· Explain health literacy as it relates to your targeted population or demographic.

· Identify how the health literacy of the targeted population was acknowledged in the outreach efforts you researched.

· Explain how communities can successfully collaborate with public health professionals in promoting population health and disease prevention.

· What type of grassroots organizations can offer collaboration that will support the success of a campaign?

· How can communities themselves assist in bridging the gap between populations and public health professional organizations?

· Write clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.

Your assignment should meet the following requirements:

· APA format: Resources and citations are formatted according to current APA style and formatting.

· Number of references: A minimum of three peer-reviewed resources.

· Length of paper: 3–5 typed, double-spaced pages of content plus cover and reference pages and any appendices.

· Font and font size: Times New Roman, 12 point.