Research Assignment

APA style, reference page and in text citation, title page and table of content Company/Store: Alexander Wang Department: Shoe

● Company(Alexander wang) profile: (Introduction/description of Alexander wang) ● Location Profile ● Customer profile:

○ Who is your customer? ○ Target Market ○ Demographics ○ Specific buying habits ○ Psychographics

● Competition and competitors ● Explain why you chose shoe business

○ What is currently happening in shoe business ○ Describe key trends ○ Is it growing business category ○ Discuss major brands ○ SWOT Analysis (Alexander Wang shoes)

● Financials ● Advertising and promotional plans

○ Determine the promotional strategy you will use to promote your business ○ What is your pricing and promotional message? ○ What types of media will you use? ○ What style of advertising will be most effective? ○ Explain the timeframe for your promotions based on when your

assortment will be in stores ○ Show examples - Be creative