Law
Like no other being, the butterfly embodies the change in life and the resurrection of the soul
from the body.
Brand âme rose = pink soul
With its two mythological meanings, the butterfly forms the perfect transition for a wonderful culinary story.
On one hand there is the symbolism for change and a new beginning. On the other hand is the meaning of the re- born soul.
And because there are already several restaurants and cafes called "Butterfly" or "Papillon", "âme rose" is a much more elegant metaphor and at the same time limitlessly romantic.
Brand Story
The aviary with a cherry tree and living, colorful butterflies forms the center of the "âme rose" restaurant.
According to the symbolism of the butterfly, Mediterranean dishes are completely reinterpreted. 150,000 different types of butterflies inspire the creativity of the chefs in their search for the soul of each menu.
At the bar, colorful butterflies are used as inspiration for new drink and cocktail interpretations.
âme rose stands for the reborn culinary soul inspired by butterflies.
Concept
The idea is to be inspired by the sight of butterflies, to let their wonderful colors lead the chefs to extraordinary dishes.
On the menu, the guest can see which type of butterfly the chef and his team used as an impulse to conjure up each new culinary creation.
In this completely new type of culinary interpretation, the âme rose kitchen takes place in a globally unique position.
This concept works just as well for a 5- course evening dinner as it does for a brunch at lunchtime.
Remember, the butterfly is also a symbol of change!
Inspired by a butterfly
Inspired by a butterfly
Inspired by a butterfly
Inspired by a butterfly
Inspired by a butterfly
Inspired by a butterfly
Inspired by a butterfly
Story telling
The literature on butterflies is inexhaustible and the source of inspiration is huge. The kitchen, for example, can be inspired by the colors or by the regions in which certain species occur.
This results in an incredible number of ways to tell stories. Stories about butterflies and stories about culinary interpretations.
New perspectives
Many restaurants use "butterfly" or "papillon" only as a name or as a decoration idea.
The âme rose brand is breaking new ground, because it is dedicated to the topic as culinary inspiration and as the basis for a new way of bringing out the soul of an extraordinary kitchen.
âme rose - The reborn culinary soul inspired by butterflies.
Be inspired!