Unit VII and Unit VIII
Unit VIII Journal Open
Weight: 2% of course grade
Grading Rubric
Instructions
As we finish this course, name some marketing techniques and styles that you have encountered this week that demonstrate many of the strongpoints we learned in this course. Compare this to your journal entry from Unit I.
Your journal entry must be at least 200 words. No references or citations are necessary.
Unit 1 Journal
Apple Marketing Strategies
Marketing is the activities an organization does to promote the buying or selling of its products, such as advertising. Marketing is an important business strategy as it determines the business's future and growth. Apple is one of the biggest companies in the USA and has made its presence known globally. Their marketing strategies are appealing and below are three approaches that even pushed me to start using Apple product.
Great Customer Experience. Apple products are not just products, but they focus more on making their customers remember and love their products. Apple is known for launching fascinating products; for example, the iPhone 11. One of the reasons I got the phone despite the high price is the way they advertised the product and the cool features that came with the phone. Customer experience is all about remembering and having an excellent experience using a product, which makes it fun and less like just shopping for a product.
They leverage customer reviews. Customers can make or break your organization based on how seriously you take their surveys. I am happy with Apple because they leverage reviews from customers. Customers are pleased to give reports in exchange for a free trial or a coupon, where many USA customers make a testimony.
They are continually creating new products. As a customer, I get so excited when a new product with new experiences get launched to the market. Apple has done an excellent job as they come up with new products now and then. The products have cool features which Apple often make mysterious and at times leak some bit of it to make the customers excited. In return, once the product is launched, everyone wants to purchase the products to discover the mystery behind them.