SMBP_J7

MBA 5101, Strategic Management and Business Policy 1

Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to:

1. Compare and contrast different strategic models. 1.1 Describe how a company might combat strategies of its main competitors.

4. Analyze the processes for formulating corporate strategy.

4.1 Identify strategies used by competitive businesses. 4.2 Evaluate case study material for possible solutions.

Reading Assignment In order to access the following resources, click the links below: Aslan, I., Çınar, O., & Kumpikaitė, V. (2012). Creating strategies from tows matrix for strategic sustainable

development of Kipaş Group. Journal of Business Economics & Management, 13(1), 95-110. https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=71862779&site=ehost-live&scope=site

College of Business – CSU. (2016, January 12). MBA5101 Unit VII lesson video [Video]. YouTube.

https://youtu.be/TKuVP2nF-uY?list=PL08sf8iXqZn54RIuJs-skgp4omxG-UOu5 Click here to access a transcript of the video. Gillham, B. (2010). Case study research methods ProQuest Ebook Central.

https://ebookcentral.proquest.com/lib/columbiasouthern/reader.action?ppg=21&docID=564247&tm=1 506090537109

Read pages 409-414 and 418-419 in the following article: Harrison, J., & Coombs, J. (2012). The moderating effects from corporate governance characteristics on the

relationship between available slack and community-based firm performance. Journal of Business Ethics, 107(4), 409-422. https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=74713923&site=ehost-live&scope=site

Pidun, U., Rubner, H., Krühler, M., Untiedt, R., & Nippa, M. (2011). Corporate portfolio management:

Theory and practice. Journal of Applied Corporate Finance, 23(1), 63-76. https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx? direct=true&db=bth&AN=59410743&site=ehost-live&scope=site

Unit Lesson This unit of the course is a company analysis case study. The case study process has been a popular method of teaching for many years. It is still a key learning tool (Sparks & Langford, 2012). This process allows you to drill into details and specifics of the assignment.

UNIT VII STUDY GUIDE Case Study

MBA 5101, Strategic Management and Business Policy 2

UNIT x STUDY GUIDE Title

The case study method has proved to be an excellent way for students to improve their critical thinking skills by requiring them to make assumptions, be open- minded, assess the accuracy of data, have an opinion, and to objectively analyze the risks. Students are, therefore, intellectually challenged by being asked to analyze, interpret, evaluate, infer, reflect, and make decisions. In this way, learning becomes experiential, deepening the students’ understanding of the technical content, its use, and its value (Bannon, 2014). Imagine reading material from various sources on a given topic and then having to apply this content to various companies, situations, and other areas of analysis. This case study assignment gives you the opportunity to not only learn and apply analysis, but to explore research and data for your paper. The pedagogical approach taken during a case study is important because students study real-world scenarios

and issues and use critical thinking to solve problems or recommend solutions. This helps students prepare to deal with real-world problems. In their article, “A Review of Case-Based Learning Practices in an Online MBA Program: A Program-Level Case Study”, Lee, Lee, Liu, Bonk, and Magjuka (2009) summarize the case-based benefits in that case studies offer real-world application of theories and concepts, allow students to analyze situations and use critical thinking, and permit students to reflect on different situations to compare perspectives based on evaluation of information. Case studies allow students to develop their critical and analytical reasoning skills and problem-solving processes. A case study provides students authentic experiences of business situations. Any time one is given the chance to research, it supports three critical skills: researching, writing, and analyzing. These skills could be compared to learning how to ride a bicycle, and once learned by the student, carried on in other areas. A student must make an initial decision on their topic, which may appear easy at first, but it is the most important decision made. The selection sets the tone for future studies and development of the topic. One can pick a larger company, thus making more information available for analysis and review. However, the study may be common enough and not seem as very specific to student's desire to develop their own analysis and review of a company. A smaller company, or one the student works for in life, may provide more for the specific wants and needs of the student, but there might not be as much information or sources to rely on for a paper. These pros and cons are important to note, so take care in making this decision. Regardless of the level or type of case study, students get to expand their knowledge of a given area of research. The main goals are to develop stronger skills in writing, researching, and analyzing. Bringing in some life experiences often is beneficial, but one risks the issue of writing in conversational tone and lowering the academic quality. It is critically important for students to reach out to their course instructor for more guidance and support when choosing a topic and deciding how to properly develop the analysis. There are multiple aids and supports for this assignment. Please take time to read the expectations from the instructor and to access the CSU Student Support Center and the CSU Online Library. Remember that your professor is here to help you through this process, so reach out for help before you get too far behind in the writing process. Writing takes practice, and most papers go through several edits to ensure quality. The key to successful writing is to get going early and to reach out for support when necessary!

MTA officials and board members attend first board meeting (Metropolitan Transportation Authority of the State of New York, 2015)

MBA 5101, Strategic Management and Business Policy 3

UNIT x STUDY GUIDE Title

References Bannon, S. (2014). Case studies in introductory courses. Journal of Business Case Studies, 10(3), 293. Lee, S.-H., Lee, J., Liu, X., Bonk, C. J., & Magjuka, R. J. (2009). A review of case-based learning practices in

an online MBA program: A program-level case study. Educational Technology & Society, 12(3), 178- 190.

Metropolitan Transportation Authority of the State of New York. (2015). New board room at 2 Broadway

(16459844329) [Image]. https://commons.wikimedia.org/wiki/ File:New_Board_Room_at_2_ Broadway_(16459844329).jpg

Sparks, R. J., & Langford, J. (2012). An examination of traditional business case studies - Are they outdated

In today's technology connected environment? Journal of Business Case Studies, 8(2), 217.